We are seeking a Partner Marketing Manager to drive the development and execution of go-to-market strategies for the Navan GTM Partnerships organization.
The ideal candidate will work closely with the entire marketing team to ensure alignment on the positioning and messaging of our partnerships with B2B and consumer audiences. You will also be responsible for defining and communicating the value of Navan’s Partnership programs to our ideal platform partner customer profile (ICP), enabling us to attract and engage the right partners for our growth.
What You’ll Do:
- Develop and execute GTM strategies to expand Navan’s ecosystem of partners, positioning Navan as a critical component of a modern tech stack for finance teams.
- Lead partner activation and promotion initiatives to enhance the visibility and usage of Navan’s integrations. The role will prioritize KPIs associated with top-of-funnel success to ensure effective partner and customer engagement.
- Collaborate closely with the product, demand, and brand/communication marketing team to align on messaging, positioning, and value propositions for Navan’s products and their value to our partners, ensuring a consistent narrative across all customer touchpoints.
- Define and communicate the partner ICP, creating a compelling narrative that highlights the strategic value and opportunities for partners within Navan’s ecosystem.
- Lead the creation of co-marketing programs highlighting the combined value of Navan and its partners, driving mutual customer acquisition and retention.
- Develop joint marketing initiatives with partners that showcase the unique value of Navan’s travel and expense platform, driving increased engagement and adoption among customers.
- Monitor and analyze the performance of partnership initiatives, using data and insights to optimize and scale programs.
- Own the narrative around Navan’s partnership ecosystem, creating compelling messaging that communicates the value of Navan’s connected platform to internal and external audiences.
- Act as the go-to expert on Navan’s partnership capabilities, educating internal teams and partners on the benefits of our ecosystem
What We’re Looking For:
- 4+ years of experience in partner marketing or ecosystem development roles, with a strong track record in building and scaling partner adoption with SaaS companies
- Proven experience in developing and executing go-to-market strategies for technology partnerships that drive customer value and business growth
- Demonstrated success in collaborating with product marketing teams to align on messaging and positioning for integrated solutions
- Strong track record of creating and managing co-marketing campaigns that drive partner engagement, lead generation, and customer acquisition
- Excellent cross-functional collaboration skills, with experience working closely with product, sales, and external partners to align on strategic initiatives
- Ability to manage complex projects and prioritize multiple initiatives in a fast-paced environment
- Exceptional communication skills with the ability to build and maintain relationships with both internal and external stakeholders
- Familiarity with API-driven products and an understanding of technical integration workflows