Marketing Operations Manager

Posted:
10/11/2024, 9:05:29 AM

Location(s):
Chicago, Illinois, United States ⋅ Illinois, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing ⋅ Operations & Logistics

Workplace Type:
Remote

What we’re building and why we’re building it. 

Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love – and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users. 

It’s not just our users who believe in Fetch: with investments from SoftBank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Fetch is an equal employment opportunity employer.

About the Role: 

  • The Marketing Operations Manager will report directly to the Director of B2B Marketing and be responsible for leading, managing, and optimizing our marketing operations. This individual will be responsible for maintaining our marketing technology stack, primarily within HubSpot and Salesforce. This role is remote friendly, but Chicago based candidates are a plus.

Scope of Responsibilities: 

  • Oversee and optimize all HubSpot-related activities, including marketing automation, CRM management, email campaigns, workflows, lead scoring, and more.
  • Salesforce Management (Sales Cloud): Manage and optimize the marketing use of Salesforce Sales Cloud in partnership with our Fetch Salesforce team, ensuring seamless integration with Hubspot and alignment between marketing and GTM operations.
  • Manage end-to-end marketing automation processes, including campaign setup, execution, and tracking through HubSpot and Salesforce.  
  • Maintain and optimize data cleanliness and accuracy across HubSpot and Salesforce.
  • Develop and maintain Salesforce and Hubspot dashboards and reports to track key marketing metrics. Provide insights and recommendations based on data analysis to drive marketing strategy.
  • Work with our email marketing team to build email flows, create targeted lists for email marketing, and support the QA process.
  • Collaborate with the sales and strat ops teams to manage the marketing funnel and lead lifecycle, ensuring efficient lead handoff between HubSpot and Salesforce, and working with the Demand Marketing team to implement effective lead nurturing programs.
  • Ensure seamless integration of HubSpot, Salesforce Sales Cloud, and other marketing tools. Manage data flow and syncs between platforms to enable unified reporting and operational efficiency.
  • Provide ongoing support and training for team members on how to effectively use HubSpot, Salesforce, and related tools.

Skills we believe you need for this position:

  • 3+ years of experience in marketing operations or similar roles, with a deep understanding of marketing automation and CRM best practices.
  • Expert-level knowledge of HubSpot CRM, Marketing Hub, Sales Hub, and CMS.
  • Extensive experience in Salesforce Sales Cloud, Certified Salesforce Admin is a plus.
  • Experience with integrations, data management, marketing analytics, report building, and campaign execution. 
  • Experience in building email marketing flows and nurture campaigns with QA processes. Basic knowledge in HTML coding for emails is a plus.
  • Hands-on experience working with sales teams with relevant expertise in lead qualification and handoff.

Compensation: 

At Fetch, we offer competitive compensation packages to the exceptional folks we hire. The base salary range for this position is $85,000 - $92,000. We also offer all employees equity in Fetch, so that everyone can benefit from Fetch’s growth.

At Fetch, we'll give you the tools to feel healthy, happy and secure through: 

  • Equity
  • 401k Match: Dollar-for-dollar match up to 4%.
  • Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
  • Continuing Education: Fetch provides ten thousand per year in education reimbursement.
  • Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
  • Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break. 
  • Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
  • Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!