About the Role

We are seeking a strategic, data-driven, and execution focused marketing leader to drive awareness and demand for Crexi’s Auction business. This person will be responsible for developing and running the programs that drive qualified registered bidders, increasing bidder participation, and ultimately generating auction revenue. 

As the marketing leader for Auctions, you will drive full-funnel programs that increase market awareness, accelerate buyer growth, and convert prospects into active bidders. You will elevate Crexi Auctions’ unique value proposition—speed, transparency, certainty, and a competitive bidding environment—and ensure it comes to life across every channel. This role requires both vision and execution: you’ll set strategy while building targeted go-to-market campaigns for key CRE sectors such as Hospitality, Retail, Office, and Government in a fast-moving, high-impact environment.

Crexi Auction streamlines the sales process by offering a time-bound, competitive, and transparent environment. The platform addresses common market concerns through pre-vetted buyers, verified cash terms, non-contingent deals, and the elimination of lengthy negotiation periods. Its white-glove service, expert auction specialists, and tailored marketing complement traditional brokerage efforts rather than replace them. In a market where assets are sitting longer, auctions offer a compelling solution to reach motivated buyers and accelerate timelines.

Since its 2019 launch, Crexi Auction has supported over $4.5 billion in assets and generated nearly $44 billion in submitted bids. From local retail centers to institutional-grade Class A assets, the platform has a proven track record of success and offers an expedited timeline of list-to-close in 75 days or less. Powered by AI-driven tools, deep auction expertise, and a robust end-to-end system, Crexi is redefining how commercial real estate is sold.

 

What You'll Do: 

 Strategic Leadership and Market Positioning 

• Own the end-to-end marketing strategy for Crexi Auctions with one primary goal: drive registered bidders and revenue for every auction.
• Develop a unified positioning strategy that clearly articulates what differentiates Crexi Auctions — speed, transparency, certainty, buyer network, data advantage, — and ensure that narrative is consistent across all channels and touchpoints.
• Establish a market intelligence framework to understand buyer behavior, sector trends, competitive dynamics, and macro shifts that influence auction participation — using insights to refine messaging and campaign strategy.
• Build programs that grow a long-term pipeline of qualified buyerswho are ready and motivated to engage in future auctions.

Go-to-Market & Demand Strategy

• Lead the development of integrated demand programs that drive awareness → engagement → bidder registration → bidding activity → revenue.
• Own marketing activation for each live auction, orchestrating SEM, email, display, retargeting, content, advertising, and social campaigns to hit registered bidder and bidding participation targets.
• Partner with Sales and Auction Specialists to maximize conversion by delivering the right messaging, timing, and touchpoints for both new and returning bidders.
• Work cross-functionally with digital, lifecycle, and content teams to scale repeatable auction marketing motions that perform across asset types and audience segments.
• Measure and report performance across traffic, registrations, bidder quality, bidding activity, and revenue impact — continuously optimizing for efficiency and ROI.

Thought Leadership, Content, & Narrative Development

• As part of the top of the funnel content, partner with the content atrategy team to define a thought leadership agenda that positions Crexi Auctions as the most trusted, efficient, and data-driven auction platform in commercial real estate. Identify opportunities to develop asset specific content leveraging paid and earned media.
• For mid funnel, create content in the form of solution overviews, case studies, testimonials, videos, webinars and deal spotlights. This will require writing content and working with the creative services team to design. Lead webinar creation with the business team.
• Ensure all content reinforces the Crexi Auctions value narrative: speed, transparency, competitive bidding, pre-vetted buyers, and a proven track record of closing.

 

Qualifications

• 10+ years of experience in performance marketing, demand generation, growth marketing, or marketplace marketing.Experience driving direct response outcomes (registrations, conversions, ROAS) is highly preferred.
• Storyteller, able to create a differentiated narrative for Auctions overall and deeper content on Hospitality, Retail, etc. Content is king so having curiosity about learning about each segment of CRE and then developing content and identifying the right channels of distribution for that content (paid, earned, syndicated content)
• Proven track record of running fast-cycle, multi-channel campaigns(SEM, paid social, email, display) that deliver measurable acquisition results.
• Strong analytical skills, with the ability to interpret funnel data, optimize campaigns in real time, and quickly determine what’s working and what’s not.
• Experience building and nurturing high-value audiences— ideally in a marketplace, two-sided platform, or other environment requiring both acquisition and activation.
• Exceptional writing and messaging ability, with the skill to translate value prop into compelling campaigns that move buyers to act.
• Deep familiarity with marketing automation, CRM, attribution, and analytics tools, and an ability to use them to guide decisions and refine strategy.
• Demonstrated ability to operate as a player-coach— balancing strategic direction with hands-on execution.
• Comfort operating in a fast-paced environmentwith tight timelines, evolving priorities, and multiple live campaigns running at once.
• Highly organized, structured, and proactive, with strong project management skills that support multiple auctions concurrently.

 

Who You Are

• A proactive self-starter who is comfortable owning a business segment, making recommendations, and driving initiatives from idea to launch.
• A marketing leader and “player-coach” who can set direction while also rolling up your sleeves to write copy, build campaigns, and dig into performance data.
• A collaborative communicator who thrives in a fast-paced environment and can influence without direct authority.
• Highly organized, with strong project management skills and the ability to manage multiple auctions, campaigns, and deadlines simultaneously.

 

Why Crexi? 

• Rapidly growing startup with a dynamic work environment
• Flexible team structure with the ability to progress in career
• Health, Dental, and Vision insurance
• Collaborative culture and numerous team activities

 

The anticipated base salary range for candidates who will work in our Playa Vista, California location is $170,000 to $260,000. The final salary offered to a successful candidate will depend on several factors, which may include, but are not limited to, the type and length of experience applicable to the role and within the industry, education, geographic location, etc. Commercial Real Estate Exchange, Inc (“Crexi”) is a multi-state employer, and this salary range may not reflect positions that work in other states.