WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.
Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.
We are seeking a Director, Strategic Field Marketing – SAP to own and scale WalkMe’s SAP-aligned GTM marketing portfolio. This role sits within the Revenue Marketing organization and reports to the VP of Demand Marketing.
This is a Director-level individual contributor role that helps define our SAP GTM marketing strategy and owns a portfolio of SAP-aligned investments, while remaining closely connected to field execution and market realities. The portfolio of SAP-aligned investments includes Tier 1 strategic events and SAP regional field initiatives — and is responsible for setting standards, operating mechanisms and playbooks that shape how SAP marketing is executed across teams.
Approximately 60% of this role focuses on owning WalkMe’s most strategic Tier 1 SAP-aligned events and executive programs, while the remaining 40% drives SAP-focused regional field marketing and campaign execution in close partnership with Sales, Partner and Customer Success teams.
Our job titles may span more than one career level. The OTE for this role is between $190,000 and $225,000 including salary and variables. The actual base pay is dependent upon many factors, such as: location, training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus and benefits as part of our competitive total rewards package.
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.