WHO YOU’LL WORK WITH

As the Specialist II, Brand Marketing Jordan Streetwear EMEA, you will report to the EMEA Brand Director Jordan Streetwear & collaborate and partner with: Energy & Sport Marketing, Digital Marketing, Brand Creative, Product Merchandising, Sports Marketing, Energy Marketing, Planning, Stores & Partners Marketing, City Marketing, Global Brand Marketing, and Insights.

WHO WE ARE LOOKING FOR

The ideal candidate will have a passion for streetwear, a curiosity for our young consumer, a connection to/understanding of EMEA streetwear, culture & basketball and an ability to uncover stories that will inspire the next generation. A marketeer keen to leverage that passion to reimagine the future of Jordan streetwear in EMEA.  A talent who embodies the values that our company holds dear, and one willing to adapt on the fly, all while maintaining a growth mindset. 

The essential requirements are:

• Experience in brand and/or brand functional marketing, with a strong focus on cross-functional marketing.

• Proven experience identifying and managing external relationships with individuals, retail partners and organizations, aligned to Jordan’s strategic objectives.

• An absolute self-starter, high interest in operating in collaborative autonomy and you can demonstrate where and how you have taken initiative to get work done on your own and as a part of a team.

• Agile mentality & the ability to navigate through ambiguity to clarity. This is the environment we are in and what it takes for us to stay ahead of the game. You can lean into different topics and embrace it all on your learning journey.

• Ability to meet all travel requirements for the position.

WHAT YOU’LL WORK ON

As a brand marketing specialist for Jordan Streetwear EMEA, you will be responsible for extending global marketing initiatives that focus brand and business success of Jordan streetwear product journeys, experiences, and content.

You will be expected to deliver market/consumer insights to inform seasonal plans.

This role will be responsible for driving our Jordan Field of Play (FoP) point of view on the ground in EMEA.

• Support the seasonal offence, working with the team to craft and execute FOP and seasonal initiatives that build brand strength, demand, and forge unbreakable relationships with our consumers and communities the brand serves.

• Act as a core member of the Jordan Streetwear offense in EMEA, contributing and connect daily with the Global and City Brand teams to coordinate and collaborate to drive efficiency & alignment for our marketing plans. This role will also be a key partner with other Marketing Functions to deliver seasonal plans. There will also be a strong focus on product marketing, working closely with product and marketplace teams - from seasonal key looks, to launch and release calendars, inclusive of providing consolidated go-to-market information to Marketing & FoP Leadership. You will also be responsible for owning product management end to end, including seeding, samples and marketing contract management.

• Help put into place the learning agenda and monitor KPIs, as we continually evaluate the work, our approach and how we evolve (knowledge of marketing science and data is a bonus). Owner of seasonal recaps inclusive of findings and opportunities. Deliver best practices and standards.

• All roles in our organization, while generally specific in functional or Field of Play connectivity, will need to be agile to some extent.  This will ensure that in an ever-changing landscape, and with a Concept Map that sometimes focuses more deeply on one area of the Brand & Business, that we always have enough resource to ensure pinnacle execution of our most key priorities. This role will be generally focused on brand management, but in times where the organization may require, you may need to step into other marketing functional work.