As the Vice President of Revenue & Performance Marketing, you will build and drive the marketing growth engine for ActiveCampaign. In this role you will help drive our full-funnel performance investment strategy in direct partnership with the CMO, and key GTM partners.
You have extensive experience in developing innovative cross-channel GTM programs in a multiple GTM strategy environment inclusive of self-serve (free or trial), sales led, and partner GTM channels. You can simultaneously drive investment strategy, execution, and continuous optimization with a growth mindset. You are an expert in effectively developing strong and influential relationships with GTM partners - understanding the importance of working hand in hand with our revenue partners to drive alignment, and business performance. You are an effective storyteller with the ability to clearly communicate marketing performance, roadmaps, trade-offs and prioritizations. You understand the importance of working in direct partnership with product marketing, brand leaders, and revenue teams to continuously optimize the customer experience through compelling, timely, resonant, and differentiated creative. You are also an authentic and conscious leader that can simultaneously drive a highly performant marketing team with a builder mindset.
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