Job Posting Title:

Manager, Media

Req ID:

10094463

Job Description:

经理，媒介

业务部门: 市场

工作地点-国家/地区: 中国，上海

职位概述：

您将在消费者洞察力和业务需求的指导下，为上海迪士尼度假区的团队和跨业务团队领导和制定                 大数据为基础的效果营销媒体战略，最大限度地提高媒体投资的有效性和效率，以实现商业营销目标。

主要职责：

• 您将提供数据营销相关的程序化购买、数字化转型、搜索引擎营销及数据运用的解决方案和落地执行；
• 您将监测媒体项目的实施，对项目进行分析、总结并提交报告，确保宣传效果不断优化；
• 您将结合对市场标杆水准、竞争对手和历史绩效等方面的分析，不断提升程序化购买媒体的投放效率；
• 您将为媒体资源和预算配置提供策略性的建议和指导；
• 您将确立媒介管理部门的商业价值，寻找并影响组织内重要的相关合作部门，使其充分认识并接受媒介管理的机会和时效性；
• 您将挖掘市场最佳实践案例，与其他市场相关部门分享。

我们希望您：

• 拥有相关专业学士学位，及至少十年相关工作经验；
• 具有丰富的广告代理公司及企业内部媒体部门从业经验；
• 在数字媒体、大数据智慧营销技术等方面拥有广泛的经验；
• 熟练使用阿里、腾讯、字节、百度等平台相关效果营销工具;
• 优秀的媒介策划、购买及谈判经验；
• 通过媒体特征、消费和习惯来驱动跨媒体能力，以确定最佳战略；
• 具备敏锐的消费者洞察能力，对品牌营销和渠道推广有深刻的理解；
• 具备管理全面战略沟通和良好的批判性思维，优秀的书面和口头沟通能力，能准确、有创造性及有外交技巧地传递信息；
• 能够在快节奏和时间驱动的工作环境下，组织、安排并管理多个优先事务项；
• 精通如何领导和影响同级合作伙伴，通过合理的工作分配和反馈培养团队成员。
• 语言能力：良好的中英文书面和口头表达能力。

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想象、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Manager, Media

Line of Business: Marketing

Location: China, Shanghai

Job Summary:

You will play a leadership role in developing, implementing, and deploying innovative cross-channel media strategies or solutions to enable data-driven performance marketing endeavors for Shanghai Disney Resort guided by consumer insights and business needs, maximize the effectiveness and efficiency of media investments to drive business growth.

Key Responsibilities:

• You will provide data-driven marketing solutions and implementation plans on programmatic advertising, digital transformation, search engine marketing and data applications.
• You will monitor effective benchmarks for measuring the impact of media programs and analyze, review, and report on effectiveness of campaigns in an effort to maximize results;
• You will drive efficiency of programmatic media performance versus market benchmark, competitors and previous performance;
• You will give strategic recommendations and guidelines on allocation of investment;
• You will set the business case: identify, influence across the organization and convince on the opportunity and urgency.
• You will develop and share best practices with other marketing functions.

WHAT TO BRING:

• Bachelor’s degree with at least 10 years of directly related experience;
• Solid experience in both media agency and media department from client side;
• Broad knowledge of digital, martech and adtech trends；
• Advanced skill in performance operation by leveraging platform tools on Alibaba, Tencent, ByteDance and Baidu.
• Strong media planning, media purchase and negotiations expertise;
• Cross media competence driven through media characteristics, consumption and habits to define best strategy;
• Clearly define the consumer journey and understand role brand and channel plays;
• Demonstrated leadership in managing a comprehensive strategic communication, with excellent critical thinking, written and oral communication skills to convey information with accuracy, creativity, and diplomacy;
• Ability to organize, prioritize, and manage multiple priorities in a fast-paced and deadline-driven environment with minimal supervision and/or on a self-directed basis;
• Highly proficient at leading and influencing peer-level partners, and grow team members with thoughtful work scope identification.
• Language Skills: Good command of both written and spoken English and Chinese.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Marketing (SHDR)

Primary Job Posting Category:

Marketing Strategy

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Shanghai, China

Alternate City, State, Region, Postal Code:

Date Posted:

2024-07-05