The GTM Marketing Manager is responsible for driving and optimizing the development and execution of global go-to-market strategies and managing direct and indirect customer engagement. GTM Marketing Manager will help lead our go-to-market product launch strategy and inform on vertical and channel programs and promotions. The GTM Marketing Manager works closely with cross-functional teams to ensure successful market execution and alignment with overall business objectives.

What You Will Do at Graco

GTM Marketing Strategy Execution

• Drive GTM execution strategies tailored to different channel types and indirect customer segments to optimize performance and drive revenue.

• Develop and implement direct and indirect programs, promotions, and targeted marketing campaigns (e.g. white papers, case studies, webinars) to enhance market penetration and sales.

• Collaborate on account-based marketing (ABM) initiatives in alignment with category marketing

• Ensure strategies are designed to address the needs and preferences of indirect customer segments.

• Collaborate with category and corporate marketing teams to create consistent messaging, thought leadership, and sales tools.

• Develop and execute comprehensive global marketing strategies for specific industry verticals to drive demand, lead generation, and revenue growth.

• Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities, refining GTM strategies as needed.

• Optimize the buyer’s journey by creating targeted personas and leveraging data-driven insights to tailor campaigns and outreach.

• Collaborate with global teams to localize marketing content and initiatives, ensuring cultural relevance and effectiveness.

• Monitor and analyze the performance of marketing campaigns, using data to refine strategies and improve results.

• Stay informed on industry developments and emerging trends to ensure marketing efforts remain innovative and impactful.

• Manage marketing budgets effectively, ensuring cost-efficient use of resources to maximize ROI.

• Become an expert on the market and define how to position for success.

GTM Product Launch Strategies and Execution

• Lead the development and execution of GTM product launch strategies, including channel support, training materials, and sales tools.

• Develop and lead end-to-end global GTM strategies for new product launches in key categories, aligning closely with category marketing, product management, regional sales, and channel marketing teams.

• Manage the execution of product marketing initiatives, ensuring consistent messaging, timely delivery, and impact in each region.

• Lead the creation of launch materials, including product briefs, solution collateral, case studies, and other sales enablement resources.

Category Market Planning and Management

• Develop and execute plans for assigned markets that document positioning strategies, financial performance, market forecast and share growth.

• Define product positioning, key benefits, and target customer.

• Execute vertical market strategy and champion markets within the organization from the highest levels of executive leadership to implementation teams.

• Provide sales team with tools and technical expertise to enable sales of products. Including printed and electronic promotional material, product training, & relevant technical papers.

Account-Based Marketing (ABM)

• Design and execute ABM campaigns targeting high-value accounts in priority verticals, working with cross-functional teams to deliver personalized, impactful content.

• Partner with sales to identify target accounts, create account-specific strategies, and drive revenue growth through tailored marketing efforts.

KPI Tracking, Reporting and Analysis

• Establish, track, and report on KPI’s for GTM initiatives, campaigns, and partner performance, ensuring data-driven adjustments and strategic optimization.

• Gather and analyze feedback from channel partners and indirect customers to improve GTM strategies.

• Leverage market and partner insights to continuously refine strategies, maintaining a competitive edge and driving sustainable growth in the marketplace.

• Implement dashboards and reporting tools to provide actionable insights, optimize campaigns, and support strategic decision-making.

Cross-Functional Collaboration

• Collaborate with internal teams such as sales, marketing, product, digital and legal to ensure alignment on content creation, event planning, and GTM execution.

• Partner with Trade Show and Event Management to plan and execute regional events aimed at driving engagement and promoting channel success.

• Facilitate effective communication and coordination across teams to support successful GTM execution.

• Lead the coordination with Graco’s broader marketing groups to ensure alignment and consistent customer experience through GTM execution.

What You Will Bring to Graco

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 3+ years of experience in B2B GTM strategy development and execution.

• Proven track record of creating and implementing successful GTM strategies and programs.

• Experience in developing materials to target key markets and personas.

• Strong strategic thinking and problem-solving skills with the ability to identify opportunities, assess risks, and develop effective solutions to complex business challenges.

• Demonstrated skills in KPI development and tracking, performance reporting, and data analysis.

• Proficiency in conducting market research and competitive analysis to inform strategic decisions.

• Excellent collaboration and communication skills, with experience working with cross-functional teams.

• Ability to gather and analyze feedback to drive continuous improvement in GTM strategies.

• Ability to travel approximately 20% of time, both domestic and international.

Accelerators

• Global industrial manufacturing experience and knowledge.

• MBA or equivalent advanced degree.

#LI-AI1