Senior Manager of Marketing, France (Head of France Field Marketing)

The Red Hat EMEA Marketing team is looking for a Marketing Manager to join us in Paris. In this role, you will be responsible for defining and implementing the marketing capability and strategy across France. You'll develop and implement integrated marketing programs and campaigns (locally developed or centrally provided) for direct customers and our channel business partners, including goals, lead management, budget, and measurement. These programs and campaigns will support the local, regional and global business plans, covering customer events and trade shows, campaigns, promotions, advertisement, direct mailings, online communication, and PR, in cooperation with the  EMEA Marketing team. As a Marketing Manager, you will see your direct impact on achieving our exponential business growth by teaming with other EMEA marketing team members and our sales  leadership in France.

Primary Job Responsibilities

• Engage closely with regional and country business leaders, be the trusted advisor for all questions and topics related to marketing

• Ensure the regional marketing strategy and plan is aligned with local business priorities in order to be able to demonstrate the contribution delivered by the marketing team

• Engage with the French country manager, senior sales and channel sales leadership to define, prioritize, and implement marketing programs and campaigns both with our customers and regional ecosystem 

• Guide your team by using Open Management Principles, build and manage career development and enablement plans, provide coaching, mentoring and guidance to your team 

• Prioritize marketing investment based on available market insights and data-driven principles

• Manage stakeholders on French, EMEA and global levels in order to secure the right level of support for your team and the execution of your strategy

• Deliver objectives for net new pipeline, renewals, contacts and growth

• Implement and maintain a strong management system, including the delivery of your regional plan, budget management and compliance, regional event calendar, new client references, etc.

• Lead France wide campaigns and projects yourself and use them to demonstrate high quality standards and leadership skills

Required Skills

• 8+ years of marketing and communications experience in the enterprise software market and previous experience in the local French market

• Bachelor's degree in business, marketing, or a relevant field is an advantage

• Experience in delivering both direct and indirect campaigns

• Ability to identify and address market opportunities and help define go to market plans 

• Demonstrate ability to provide clear direction and context to your team within a fast paced and complex marketplace

• Experience in making data driven decisions based on available market intelligence, data on customer buying behavior and lead generation data

• Excellent communications and presentation skills, ability to communicate to internal stakeholders, but also external audiences, for example giving a presentation at external events

• Solid understanding of the marketing funnel and the type of activities suitable for each stage

• Extensive exposure to events planning and management 

• Experience with end-to-end campaign management and reporting  

• Successful track record of building relationships with senior sales management and collaborating on the definition and prioritization of the marketing programs while managing expectations to ensure realistic commitments are set

• Willingness to travel: 10-20%

• Prepared to work from the Puteaux office 3 days a week if not working in the field

• Fluent in French and English – additional languages are a plus

#LI-MP1

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