Sr. Executive/Assistant Manager Content Strategy, Influencer Marketing

Posted:
10/27/2024, 10:55:19 PM

Location(s):
Delhi, India

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Growth & Marketing

The Assistant Manager / Senior Executive of Content Strategy plays a crucial role in shaping and executing the content vision of the organization. This position involves collaborating with cross-functional teams to develop and implement content strategies that align with business goals and audience needs. The ideal candidate will possess a blend of creative and analytical skills, with a strong understanding of digital marketing, audience engagement, and content management.

What You'll Do 

  • Develop and execute a comprehensive content marketing strategy to support brand awareness, lead generation
  • Able to carve out compelling Content/Influencer strategy for all social media platforms for brands (IG, YT, FB, Twitter)
  • Develop scripts, storyboards, and treatments, ensuring that they are innovative and engaging for the target audience
  • Create comprehensive content strategies that align with customer journeys and business objectives
  • Conduct market research and analysis to identify content needs and opportunities
  • Review all content assets for quality and consistency before submission to clients
  • Write, edit, and proofread compelling content that is tailored to the client’s target audience and aligns with the brand
  • Collaborate with internal team to integrate and offer innovative content strategies
  • Track and analyze content performance metrics, using data-driven insights to refine and improve content strategies
  • Stay up-to-date with industry trends, emerging technologies, and best practices in content marketing
  • Manage relationships with external content creators, freelancers, and agencies if required
  • Build comprehensive digital road maps tailored to each client's brand, focusing on transforming traditional marketing
  • Apply creative problem-solving skills to develop innovative digital solutions that support brand building and customer

Who You Are 

  • Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field
  • Strong portfolio demonstrating innovative content and communication strategies
  • 2+ years of experience in copywriting or concept creation
  • Experience with agencies or start-ups
  • Excellent written and verbal communication skills

Why You'll Love It 

  • Competitive salary
  • Performance review (2 times a year)
  • Annual leaves
  • Health insurance
  • Creative office environment
  • Work in a professional and dynamic environment
  • Good chance to explore new trends in the digital market