Marketing Director

About Blackbird:

Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers. 

Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry. 

About Our Team:

At Blackbird, our values guide everything we do and our talent principles define the key traits we seek in our employees. 

We have passion for our product – committed to our mission and instinctively think like and go the extra mile for our customers. We are elite performers – striving for excellence, going above and beyond to achieve exceptional results, and learning quickly with horsepower, drive, and grit. We make others better – taking initiative to elevate others, giving and receiving feedback, and championing a culture of growth. We hold one another accountable to living out our talent principles as we march together to achieving our mission. 

We are an in-office culture that values the power of in-person connection and collaboration. Just as Blackbird fosters magical in-restaurant experiences, we believe being together ignites creativity, accelerates problem-solving, and strengthens the team spirit essential to driving our mission forward.

About the Job 

Blackbird Labs is looking for a Marketing Director to build and lead a high impact marketing function. You’ll develop and execute strategies to drive consumer awareness, education, acquisition, and engagement of the Blackbird brand and product. Leading a small team, you’ll oversee cross-channel marketing and roll up your sleeves to ensure flawless execution. Your mission: create a flywheel effect that drives sustained growth and long-term success.

The ideal candidate has 10+ years of experience in consumer and B2B marketing, with expertise in product marketing, growth tactics, and cross-channel brand building.

Responsibilities 

• Develop and lead marketing strategies aligned with Blackbird’s mission
• Build and scale a high-performing marketing team
• Lead product launches in diverse markets with scalable and tailored strategies
• Drive resource-efficient marketing with maximum impact
• Operate at both strategic and tactical levels to execute campaigns and optimize funnels
• Collaborate cross-functionally to align marketing with business goals
• Manage cross-channel marketing, including content, digital, social, and paid media
• Leverage data to optimize tactics and report on KPIs
• Manage marketing budgets for maximum ROI

Requirements

• 10+ years in consumer marketing, with a proven track record in product marketing, product growth, and brand building
• Experience leading and scaling small teams in fast-paced, early-stage and high-growth tech companies
• Ability to balance strategy with hands-on execution and deliver results
• Expertise in multichannel marketing, segmentation, and product launches
• Resourceful, with a scrappy approach to maximize impact
• Data-driven, with strong quantitative skills
• Proven ability to collaborate across teams
• Based in NYC; working in office 5 days a week

Nice to Haves

• Experience launching disruptive products that require user education for adoption

Pay Transparency Notice & Benefits

Depending on your work location and experience the target annual salary for this position can range from: [$200 - $250k] USD. Disclosure in accordance with New York City's Pay Transparency Law.

Full time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some not-so-standard, extra-fun perks — subject to applicable taxes and based on eligibility.

Commitment to Equal Opportunity

Blackbird Labs is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Blackbird will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable.  For US applicants, you may view the Know Your Rights notice here.  Additionally, Blackbird participates in the E-Verify program. 

Join us and find out what the best work of your career could look like here at Blackbird.