At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Purpose of the role

The Pooled Marketing & Omnichannel Enabler for the Middle East & APAC regions is responsible for shaping and executing customer- and patient-centric commercial strategies, including marketing, brand, and customer engagement, for the assigned disease area across the Middle East & APAC. This role connects brand ambition with customer experience - integrating market insights, omnichannel engagement, and product strategies to deliver impactful, insights-driven, and patient-centered outcomes. 

This role operates within Middle East & APAC region, working closely with Disease Area Squads, ME affiliate POCs, Disease Commercialization Lead (DCL), Patient Journey Partners (PJPs), Medical, Access, and Informatics to co-create meaningful experiences and drive commercial success.

The Opportunity

Marketing Strategy, business planning, and launch readiness

• Partner closely with DCL and respective Disease Area Squad to implement global brand and portfolio strategies (DACS & CORP), ensuring alignment with business outcomes and patient needs

• Conduct market analysis and competitive landscaping to inform brand positioning and market opportunities 

• Lead execution of global segmentation, targeting, and positioning strategies, crafting compelling value propositions for healthcare solutions 

• Work closely with DCL and ME affiliates to support launch readiness planning, tactical execution, and performance tracking for BC/NMD and relevant initiatives

• Lead the localization and execution of global communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevance

• Shape and contribute to across-affiliate DA financial ambition, ensuring optimal investment planning in collaboration with affiliate teams, finance & DCL

Customer Experience & Omnichannel Engagement

• Design and execute disease area specific promotional plans and integrated customer experiences by leveraging customer segmentation, persona development, and personalized targeting in collaboration with PJPs and customer facing teams

• Identification and management of compelling and modular content needs(promotional & non promotional) that is tailored for different audiences, channels, and formats in close collaboration with internal and external partners, adhering to brand guidelines, compliance/regulatory requirements, and MLR processes

• Ensure omnichannel initiatives are designed and driven by identified and relevant cross-country needs, delivering seamless integration between scientific engagement and marketing campaigns 

• Based on core and common performance metrics, measure marketing performance to continuously optimize tactics and drive customer and business outcomes

• Identify and work regularly with appropriate internal and external resources (e.g., contracting with agencies and vendors)

Insights-Driven Planning

• In close collaboration with local points of contact, affiliate finance partners, and ME analytics/insights enablers, identify market opportunities and gaps by synthesizing insights from multiple functions and sources, including Medical, Access, and Informatics, as well as market research, competitive intelligence, and customer analytics

• Based on core & common KPI framework, partner closely with ME and local analytics/insights enablers to integrate brand performance metrics, success signals, and feedback loops so that they inform and enhance portfolio strategy, access initiatives, and omnichannel optimization
   

Cross-Functional Collaboration, agile ways of working, and training

• Closely collaborate with ME CX&I network, Medical, Access, Informatics, and PJPs to ensure integrated planning and coordinated execution

• Work closely with DCL to identify cross-country pain points and relevant cross-country activities to ensure strong local rollout of regional commercial initiatives and events

• Actively participate in squad ceremonies, contributing subject matter expertise in marketing and omnichannel engagement

• Share best practices and learnings across the Middle East & APAC network

• Work in alignment with agile principles — iterating quickly, adapting to change, and delivering incremental value

• Design and execute internal training, onboarding for pre-launch, newcomers, and refreshers on new strategies and tools ensuring competitive readiness
   

Qualifications & Experience

• Bachelor’s degree in life sciences, marketing, business, or a related field

• Minimum 5 years’ experience in marketing, customer engagement, or commercial roles in the pharmaceutical or healthcare sector

• Demonstrated success in brand planning, launch execution, and omnichannel engagement

• Strong analytical skills, with the ability to translate data into actionable insights

• Experience in cross-functional, matrixed environments preferred

Core Competencies

• Strategic and creative thinking

• Omnichannel customer engagement expert

• Customer- and patient-centric mindset

• Strong collaboration and relationship-building skills

• Data and digital marketing fluency

• Adaptability and growth mindset

• Clear and persuasive communication

 

 

Where pay transparency applies, details are provided based on the primary posting location. For this role, the primary location is Singapore. If you are interested in additional locations where the role may be available, we will provide the relevant compensation details later in the hiring process.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.