Job Description

Ideal Candidate Profile:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Minimum 3 years of experience in managing social media platforms (Facebook, Instagram, TikTok, XHS, etc.).

• Strong skills in content creation, community management, and campaign execution.

• Familiarity with social media analytics tools and data-driven approaches to optimize campaigns.

• Ability to multitask and adapt in a fast-paced environment.

• Proficient in English, with excellent communication skills.

Responsibilities:

Social Media Strategy & Execution

• Develop and implement social media strategies that align with overall marketing objectives.

• Manage social media calendar and create engaging content across all social media channels to enhance brand visibility, engagement, and conversions.

• Collaborate with the creative and marketing teams to produce social media content that supports and amplifies ongoing marketing campaigns and promotions.

Influencer & KOL Collaboration

• Identify and collaborate with influencers and key opinion leaders (KOLs) to expand brand reach.

• Coordinate influencer campaigns to produce authentic, impactful content.

• Track and report on influencer campaign performance.

Community Management

• Engage with followers and respond to comments, messages, and inquiries in a timely and professional manner.

• Foster positive interactions and build relationships with our online community.

• Monitor user-generated content and actively participate in conversations around the brand.

Performance Tracking & Analysis

• Monitor social media trends, track performance metrics, and analyze data to optimize strategies and content.

• Prepare reports on campaign performance, social engagement, and community growth.