Our Vision: To make New York City the global model for inclusive innovation and economic growth, fueled by the City’s diverse people and businesses.
Our Mission: Creating a vibrant, inclusive, and globally competitive economy for all New Yorkers.
Position Overview: The Vice President, Design Creative Director position is part of the Marketing team that serves as a marketing communications partner to NYCEDCs 25+ internal departments. The Design Creative Director stewards NYCEDC’s brand, and through best-in-class design, positions and promotes the company’s broad portfolio of projects and programs – contributing to our mission of creating a vibrant, inclusive, and globally competitive economy for all New Yorkers.
Essential Duties & Responsibilities:
- Work with the SVP, Marketing to grow and evolve, as necessary and appropriate, the overall NYCEDC brand as well as sub-brand architecture across all communications developed by the organization
- Partner across the External Affairs division and across NYCEDC divisions to establish content strategy and design for all marketing efforts. Specific areas of responsibility include, but are not limited to:
- Integrated campaign development, brand and project design, digital and print advertising, out of home creative, report/research publication design, and informational/promotional collateral
- Corporate templates and presentations to support impactful executive communications and strong brand identity
- Oversee two professional designers (Assistant Vice Presidents) to maintain quality and integrity of design and execution
- Ability and willingness to execute design assignments, as needed
- Proactively identify new opportunities, resources, tools, and techniques to enhance the creative product across all media channels
- Collaborate with other Marketing area leads (Content, Planning and Operations) to strategize and incorporate marketing and creative principles into all communications
- Partner with Vice President, Marketing Operations on creative schedules and deliverables, often involving re-prioritization, adjusting scope and adapting for competing/overlapping timelines
- As a member of the Marketing leadership team, collaborate with the Senior Vice President, Marketing and other Marketing area leads to support and develop a “Team Marketing” culture of growth and shared accountability
- Develop talent; hire, manage, train, and motivate creative staff
- Other duties as assigned
Skills & Qualifications:
- Bachelor’s Degree or equivalent in Design/Graphic Communications (or equivalent)
- Minimum 10 years of experience in creative design team leadership positions in marketing, advertising, or digital/integrated media
- Strong communication and presentation skills
- Expertise in Adobe Creative suite as well as Microsoft Office suite
- Communications design expertise, specifically expertise in conceptualizing documents and presentations that support brand narratives
- Experience in creating integrated marketing campaigns across print, out-of-home, digital, multimedia, social media, and other outlets
- Experience with content management systems
- Experience in high-profile project environments with multiple tasks, input from various sources, and variable deadlines
- Experience in managing, coaching, and training designers and leading creative concept ideation within a creative team
- New York City residence is required within 180 days of hire
About Us: New York City Economic Development Corporation is a mission-driven, nonprofit organization that works for a vibrant, inclusive, and globally competitive economy for all New Yorkers. We take a comprehensive approach, through four main strategies: strengthen confidence in NYC as a great place to do business; grow innovative sectors, with a focus on equity; build neighborhoods as places to live, learn, work, and play; and deliver sustainable infrastructure for communities and the city’s future economy.
NYCEDC is committed to offering competitive benefits to support employee health, happiness, and work-life balance. We offer comprehensive benefits and unique perks to ensure NYCEDC employees flourish in their professional and personal lives:
- Generous employer subsidized health insurance
- Medical, dental, and pharmacy plans
- Vision and hearing benefits
- Flexible spending accounts for healthcare and dependent care
- Short term and long-term disability coverage
- 100% employer covered life insurance and supplemental life insurance coverage
- Up to 25 vacation days
- Floating Holidays and Summer Fridays
- Parental leave - up to 20 paid weeks
- Retirement savings programs
- Company-paid 401(a) defined contribution plan
- 457(b) tax-advantaged retirement savings plan
- Tuition Reimbursement program
- Continuing education and professional development
- Public Service Loan Forgiveness (PSLF) eligible employer
- College savings plan
- Backup childcare
- Gym membership discounts
- A Calm.com membership for mindfulness and mental health support
- Employee discounts through Plum Benefits, Student Loan Servicing tools, and much more
Benefits listed above may vary based on the length and nature of your employment with New York City Economic Development Corporation. These benefits are subject to be modified at any time, at the discretion of the organization.
The New York City Economic Development Corporation is an Equal Opportunity Employer. Our Diversity, Equity, and Social Responsibility Mission is to create a People First strategy by attracting, retaining, and engaging a diverse and talented workforce. Like the city of New York, NYCEDC knows our strength comes from each of our connected parts, making the fabric of our organization better and stronger because of our unique employees' talents.
For more information, visit our website at edc.nyc.