Key Responsibilities:

• You design HCP journeys with the right touchpoints, frequency & sequencing, leveraging HCP 360 and behavior-based personas; designs holistic, OC customer experience delivery ecosystem with maximized reach & impact.

• You monitor the performance of various internal & external platforms like GSK owned web portal for HCPs/Other Brand.com/ex-industry market leader pages to improve the user experience

• You derive insights from customer data & information from different channels (e.g., LOCs, social listening, market trends, NPS scores, etc.) and external market research reports for trends to adjust customer engagement strategy

• You track performance of activities, customer journeys & respective channels and acts as an expert, providing recommendations on how to continually optimize.

• You ensure that digital and physical interactions are consistent, using technology and digital solutions.

• You build digital experiences, content and tactical execution across multiple channels including but not limited to website, custom digital programs, banners, social media, search, and display advertising targeting HCPs.

• You support digital opinion leader (DOL) initiatives.

• You manage agencies, digital and media vendors and partner with the brand teams to deliver phenomenal customer experiences aligned to brand strategies.

• You manage projects through the promotional review and approval process.

• You utilize analytics to develop, measure and optimize integrated multi-channel campaigns.

• You develop effective working relationships and engage across relevant stakeholders.

Why you?

• Degree in Marketing, Life Science, Communication with relevant experience

• An optimistic, solutions-oriented team player with the ability to work within and lead a matrix team

• Good project management skills with a high level of pro-activity

• Drive for performance, discipline on execution & tracking results & meet deadlines

• Capacity to network effectively and build strong relationships across different countries, cultures and functions.

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Why GSK?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

If you have a disability and require assistance during the course of the selection process, you will have the opportunity to let us know what specific assistance you require in order to make suitable arrangements.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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