Campaign Performance Manager

Posted:
10/27/2024, 5:00:00 PM

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Business & Strategy ⋅ Product

Workplace Type:
Remote

At Owens & Minor, we are a critical part of the healthcare process. As a Fortune 500 company with 50+ facilities across the US and 18,000 teammates in over 90 countries, we provide integrated technologies, products and services across the full continuum of care. Customers—and their patients—are at the heart of what we do.

Our mission is to empower our customers to advance healthcare, and our success starts with our teammates. 

Owens & Minor teammate benefits include:

  • Medical, dental, and vision insurance, available on first working day
  • 401(k), eligibility after 30 days of employment
  • Employee stock purchase plan
  • Tuition reimbursement
  • Development opportunities to grow your career with a global company

The Campaign Development Manager oversees data management for campaign-related activities, ensures timely completion of action items, and monitors campaign performance. This role involves proactive tracking of campaign execution, issue resolution, financial impact analysis, and reporting of campaign results to leadership. By analyzing key metrics and providing detailed insights, the Campaign Development Manager optimizes campaign effectiveness and drives business growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Oversee management of campaign-related data, ensuring that patient response data is properly stored and accessible for future use cases.

  • Supervise completion of action items originating from campaign responses, including updates to patient attributes in relevant systems and generation of order intakes when applicable.

  • Monitor day-to-day performance of campaigns to identify failures and track ongoing progress.

  • Proactively track end-to-end campaign execution, monitoring expected versus actual outreach to identify issues in practical or technical process design.

  • As necessary, collaborate with relevant teams to promptly reconcile issues in campaign design.

  • Size financial and patient experience impact of campaigns in the long term.

  • Build and maintain data processing tools to monitor outreach status and key metrics (e.g., response rate, opt-out rate, etc.); report key statistics from daily operations to assess performance.

  • Define and analyze the impact of campaigns, including isolated impacts on revenue per order, order frequency, and population size, to measure the overall effectiveness of outreach efforts.

  • Create cost/benefit analysis, as appropriate, to ensure efforts net an effective return and represent the best opportunities/priorities.

  • Summarize and report campaign results to leadership, including calculated impacts versus actuals, providing detailed insights on campaign performance and areas for improvement.

  • Other duties as assigned.

SUPERVISORY RESPONSIBILITIES

  • N/A

MINIMUM REQUIRED QUALIFICATIONS

Education and/or Experience

  • Combination of education and/or experience equating to a four-year college degree.
  • 3-5 years creating and implementing successful outreach/retention/engagement that have led to revenue growth.
  • Experience within a call center environment.
  • Channel strategy and/or customer program / engagement experience.
  • Previous management, supervisory, or lead experience

Certificates, Licenses, Registrations or Professional Designations

  • N/A

SKILLS, KNOWLEDGE AND ABILITIES

  • Strong collaboration and verbal/written communication skills
  • Strong creative, analysis, and planning skills
  • Strong customer service orientation and personally models the way.
  • Self-starter who deals well with ambiguity
  • Ability to analyze data from team tools and leverage findings to implement process/tool changes as needed.
  • Rigorous attention to detail
  • Developing and executing strategic plans

Computer Skills

  • Proficient MS Applications: Excel, Office, PowerPoint, Visio, Project required.
  • Ability to source and master new software to meet business needs.

Language Skills

  • English (reading, writing, verbal)

Mathematical Skills

  • College level mathematical proficiency, with a strong ability to understand, interpret and develop spreadsheet data.

PREFERRED QUALIFICATIONS (only include Preferred Qualifications if needed)

Education and/or Experience

  • Direct-to-consumer marketing or selling experience a plus, but not required
  • Healthcare product experience a plus, but not required

PHYSICAL DEMANDS

This is a stationary position that requires frequent sitting or standing, repetitive wrist motions, grasping, speaking, listening, close vision, color vision, and the ability to adjust focus.  It also may require occasional lifting, carrying, walking, climbing, kneeling, bending/stooping, twisting, pulling/pushing, walking, bending, stooping, and reaching above the shoulder.  Employees in this position must be physically able to efficiently perform the essential functions of the position. Reasonable accommodations will be provided to assist or enable qualified individuals with disabilities to perform the essential functions of the position, upon request.

WORK ENVIRONMENT

Work is performed in an office setting with exposure to moderate noise. 

TRAVEL

Occasional travel as required.

OTHER INFORMATION

The essential duties and responsibilities, physical requirements, and work environment described above are representative of those typically required for this position but may vary depending on staffing and business needs at specific locations. The inclusion or omission of a specific duty or physical requirement is, therefore, not determinative of whether that function is essential to a specific individual’s position.

If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.

Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.