Job Description

Title: Trade Marketing Manager - Chain Accounts

FLSA Classification: Exempt

Department: Trade Marketing 

Reports to: Director of Marketing - Chain Accounts

Salary: $75,000-97,500 + bonus

Date: 10/2024

 

Job Summary:

The Trade Marketing Manager will activate, execute, and accelerate strategic deployment of marketing strategy in the field for chain accounts. This role will work collaboratively with chain sales team members to build capacity and programming which amplifies existing success and opens new opportunities while connecting marketing team members to real-time intelligence from the field. 

The Trade Marketing Manager will be driven to develop strategies to improve brand adoption and product velocity in a variety of channels including trade shows, distribution, retail, and consumer activations.

Supervisory Responsibilities: 

• This position does not have direct supervisory responsibilities but is subject to change. 

Duties/Responsibilities:

• This role will be responsible for working with Sales and Marketing teams to ensure all needed program materials and assets are produced on time, on budget, and executed successfully
• Assist in development of trade programs as a part of the BeatBox brand, as well as product specific promotional programs
• Develop merchandising toolbox and programs specific to chain
• Develop chain trade calendars and asset forecasts for East and West Teams
• Assist in management and ordering for trade shows
• Develop programs that will drive sell out volume with clear KPIs set that can be tracked and measured in markets
• Determine best in class execution standards as well as test & learn programs & activities
• Where there are gaps in demand, work with sales team to identify most effective levers or customer activities (promotions, calendar events) to address market concerns and to manage inventory 
• Assist chain account teams with customer specific decks and provide strategies and sales pitches to align with brand and trade standards.
• Provide brand positioning strategies and develop go to market initiatives from the drawing board to national launch execution.
• Socialize key learnings, insights and feedback from field visits across Trade and Sales teams
• Assist in communication/logistics with third party suppliers, vendors, and service providers
• Conduct frequent market visits & ride alongs with sales and solicits feedback on POSM performance and suggestions for improvement
• Manage and submit purchase requests/POs, track and report on final spends against budgets
• Ensure all milestones are met and tracked; during campaign creation and execution
• Work closely with internal brand creative and design team to ensure all assets are print-ready for production to ensure timely delivery of materials
• Manage and track media types by market and socialize cross-functionally new innovations by market  
• Assist with monthly tracking and reporting of retail fixture deployment, installation, and inventory by location and chain

 

Qualifications:

• 3-5 years of relevant experience ideally in alcoholic beverage or another highly regulated field 
• Computer literate (Word, Excel, PowerPoint, Outlook). Knowledge of web publishing tools and familiarity with integrating various technologies to support marketing efforts.
• Experience with analyzing consumption reports such as the Nielsen report a plus
• Experience with large format/grocery/club alcohol trade marketing strongly preferred
• Project management software tool such as Smartsheet is a plus
• Data Driven Printing experience a plus
• Strong Excel skills including the ability to build pivot tables
• Strong comprehension of various materials, print processes, manufacturing, and logistics
• Willingness to travel up to 25%
• Strong communication skills including oral and written
• Exceptional organizational skills, able to manage multiple projects and contacts
• Responsive, creative, flexible
• Excellent interpersonal skills you’re a problem solver who knows the right ways to gain consensus on timelines/ schedules and project details
• Bachelor’s Degree or equivalent experience required

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.