We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

• Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few   

• In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1

• A hybrid work model that truly balances work and personal life

• Opportunities for learning, training and development, and much more... 

POSITION OVERVIEW 

Are you passionate about entrepreneurship and want to contribute to the success of Canadian businesses? Do you have strong multi-channel marketing, content creation, strategic planning and B2B product marketing experience? BDC is looking for a Senior Advisor, Product Marketing to help promote its products and services.  As a marketing expert, the successful candidate will provide marketing guidance to all levels of the organization. 

The ideal candidate must enjoy working in a fast-paced environment driven by teamwork, creativity, performance and a commitment to customer experience. If you have proven communication and interpersonal skills and are passionate about creating clear and engaging marketing content, then this role is for you.  

CHALLENGES TO BE MET 

• Work closely with BDC product development teams and all lines of business to develop marketing communications strategies and plans, and bring them to life with clear positioning, value propositions, naming and key messages. 

• Create engaging content, including website, marketing materials and sales support material in collaboration with product, sales, communications and marketing teams 

• Provide strategic advice to position and promote BDC products and initiatives through successful multi-channel marketing campaigns (e.g., messaging for digital campaigns, newsletters banners, promotional emails, etc.). 

• Write marketing briefs to guide the development of marketing communication assets 

• Help set key performance indicators for campaigns, monitor progress and recommend/implement any necessary changes to improve performance. 

• Ensure consistency of brand positioning and messaging in all communications to meet BDC’s style guide and inclusive writing standards.  

• Perform regular content updates.  

• Work with internal stakeholders (translation, branding, Web and digital experience, public relations, etc.) to ensure efficient marketing content creation, publication, and promotion.  

• Stay on top of the latest news and economic trends affecting small and medium-sized businesses as well as entrepreneurs’ preferred modes and channels of communication. 

• Oversee the work of external resources when required. 

WHAT WE ARE LOOKING FOR  

• Bachelor’s degree in marketing, communications, journalism, English or any related field  

• Minimum of seven years of experience building strategic cross functional marketing plans to promote B2B products and services, develop relevant content and execute on these plans through cross-functional collaboration 

• Excellent skills in digital marketing and communication strategies 

• Experience in creating crisp marketing briefs and plans as well as launching products marketing and tracking success 

• Bilingualism (French and English) is required 

• An editorial mindset and an ability to create engaging and convincing marketing communications  

• Strong leadership abilities, including polished communication and negotiation skills  

• An ability to work quickly under pressure and manage changing timelines  

• Ability to manage and track budgets 

• A successful track record of launching products and campaigns  

• Curiosity and the ability to ask probing questions 

• Good knowledge of the small business environment and issues  

• Excellent organizational skills and ability to manage several projects simultaneously  

• Autonomous, excellent judgment and initiative  

Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at [email protected].

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.