Skill required: Marketing Operations - Braze Customer Engagement Platform
Designation: Marketing Platform Auto Associate
Qualifications:Any Graduation
Years of Experience:1 to 3 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? o Utilize dashboards within SFMC, Adobe or Braze and external tools to monitor and analyze campaign journeys, Cloud Pages, and adhoc campaigns. o Regularly review campaign performance to ensure smooth execution and compliance with set goals. o Act as the first line of defense to identify campaign-related issues and anomalies, ensuring timely resolution o Track and document campaign performance metrics, providing detailed reports to stakeholders. o Collaborate with project managers (PMs) and technical leads to quickly identify, escalate, and resolve any campaign anomalies or issues. o Provide actionable insights based on campaign data to help refine and optimize future campaigns. o Oversee and coordinate task management across multiple campaign stages, including monitoring, email development, and deployment. o o Collaborate with cross-functional teams to ensure campaigns are delivered on time and meet the quality standards expected. o Maintain close communication with project managers to track progress and ensure timely execution Experience in CRM tool knowledge like Braze, adobe, SFMC will be added advantage Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.
What are we looking for? -
Roles and Responsibilities: •In this role you are required to solve routine problems, largely through precedent and referral to general guidelines • Your expected interactions are within your own team and direct supervisor • You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments • The decisions that you make would impact your own work • You will be an individual contributor as a part of a team, with a predetermined, focused scope of work • Please note that this role may require you to work in rotational shifts

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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