Job Posting Title:

Product and Brand Publicist

Req ID:

10102524

Job Description:

About the Role & Team

Are you an experienced, ambitious, and highly motivated Consumer PR Publicist who brings enthusiasm and a passion for creativity to their work? Disney are looking for a publicist with comprehensive experience in PR—across either consumer, TV, or entertainment sectors. This role could be a good fit for someone with strong organisational skills, project management and a self-starting attitude.

If you have expertise in managing product and brand campaigns we would love to her from you - wether this expertise was built in-house or at an agency!

In close collaboration with the Senior PR Manager, the Publicist will coordinate and lead on product communications, driving campaigns not only in the UK but also across the EMEA region, which encompasses about 60 markets! This role will involve managing the day-to-day activities of product and brand initiatives, ensuring effective execution to achieve strong results in the UK while supporting EMEA markets in similar efforts. The Pubicist will engage with fast-paced, ambitious, and varied campaigns, collaborating with teams across Disney+ in the US and EMEA to innovate and optimise communications. Additionally, you may assist with TV and show campaigns as needed. The successful candidate will be highly self-motivated, proactive, and organised, championing diverse thinking and demonstrating a commitment to delivering outstanding results.

This role will require you to be onsite 4 days a week

What You Will Do

• Take a leading role as the publicist for Disney+ brand and product campaigns in the UK, serving as the regional point of contact for teams across EMEA.
• Work closely with the Senior PR Manager, the Director, and individual market counterparts to develop and deliver insights and updates on product and brand communication plans, as well as creative campaigns for titles launching on Disney+ and brand campaigns for Disney+ itself.
• Engage with a diverse range of media, focusing on consumer tech, personal finance, entertainment, and TV press. Cultivate positive relationships to ensure Disney+ remains at the forefront of this audience.
• Bring expertise in running experiential campaigns and organise large-scale media events throughout the year. Be responsible for effective project management and budgeting, ensuring that all aspects of the events are planned and executed seamlessly.
• Manage a broad range of campaigns, both product and content-focused, including launching Disney+ into new markets, rolling out ad-supported plans, and developing creative ideas for major seasonal events such as Christmas. This role encompasses creative ideation, talent brokering, partnership management, and the production of assets, including photography and videography.
• Balance responsibilities between UK and regional support, navigating a diverse range of global business stakeholders.
• Lead and drive seasonal strategies and ongoing press office initiatives, ensuring our content and platform are highlighted to drive awareness and engagement with our offerings.
• Manage crisis communications as needed, ensuring effective responses that uphold our brand reputation. Demonstrate expertise in engaging with stakeholders and be comfortable navigating crises of all sizes, having actively participated in reactive planning and crisis management.

Required Qualifications & Skills

• Expert background in consumer product and brand communications or TV publicity—or both.
• A clear understanding of securing impactful coverage in traditional print media, online media, social platforms, and influencer engagement, driven by creative thinking.
• A solid grasp of traditional press relations and the evolving influencer landscape, with a strategic approach to using influencer partnerships to amplify campaign reach.
• Expertise in planning and implementing large-scale media and experiential campaigns is required, including full ownership of logistics, talent coordination, and creative production.
• Expertise in organising high-impact media events from initial concept through to post-event follow-up, effectively managing timelines, budgets, and stakeholders.
• Strong contacts in the consumer tech and TV entertainment sectors are essential, demonstrating the skill to build relationships across internal teams, agencies, and the industry.
• Confidence in managing multiple campaigns from start to finish is essential. Approach each campaign in a productive and collaborative manner, while managing tight timeframes.
• Passion for great TV and streaming across genres, combined with curiosity and a desire to engage audiences innovatively, is key.
• Demonstrable experience running junkets and comfort working with international colleagues across time zones is vital.
• Highly organised and efficient, demonstrating effective management of own workload, keeping stakeholders updated, and proactively sharing key information in a timely manner.
• Strong experience in writing and crafting press materials, copy, scripts, talking points, and Q&As creatively, drafting media materials, managing sell-in strategies, and leveraging news agendas.
• Proficient in PowerPoint and Excel.

Preferred Qualifications

• Background in the TV or streaming industry would be helpful.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Posting Segment:

EMEA Operations

Job Posting Primary Business:

Direct to Consumer (EMEA)

Primary Job Posting Category:

Communication/Public Affairs

Employment Type:

Full time

Primary City, State, Region, Postal Code:

London, United Kingdom

Alternate City, State, Region, Postal Code:

Date Posted:

2024-10-14