Position Overview:
We are seeking an experienced Campaigns Manager to lead the development, execution, and optimization of Verkada’s direct mail campaigns. In this role, you will be responsible for creating effective direct mail strategies that drive customer acquisition, engagement, and retention while aligning with broader marketing initiatives. You will work closely with the creative, demand gen, sales, and analytics teams to deliver beautiful, high-impact, targeted campaigns that align with pipeline goals.

Key Responsibilities:

• Design, implement, and iterate on direct mail strategies that support marketing and sales goals, including customer acquisition, retention, and lead generation.
• Oversee the end-to-end management of direct mail campaigns, including vendor selection, creative development, production, execution, and fulfillment.
• Ensure highly targeted messaging for various customer personas and industries.
• Work closely with marketing, sales, and product teams to ensure alignment on campaign objectives, messaging, and delivery.
• Track, analyze, and report on the effectiveness of direct mail campaigns, using insights to improve future campaigns and ROI.
• Manage budgets for direct mail campaigns, ensuring cost-efficiency while meeting performance goals.
• Continuously seek out new trends, tools, and technologies to enhance the impact and reach of direct mail efforts.
• Ensure all direct mail campaigns adhere to industry regulations, best practices, and company standards for brand voice and messaging.

Requirements:

• 4+ years of experience in direct mail marketing, with proven success in managing large-scale campaigns.
• Strong understanding of direct mail strategies, audience segmentation, and campaign performance metrics.
• Experience working with creative teams to develop compelling messaging and design for direct mail.
• Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.
• Analytical mindset with the ability to translate data into actionable insights.
• Strong communication and collaboration skills; experience working cross-functionally with sales, marketing, and product teams.
• Experience with marketing automation platforms and CRM tools is a plus.