About Instead

Instead is reinventing tax technology. We are the first company in decades to receive IRS approval to e-file for Individuals, C Corps, S Corps, Partnerships, and Estates & Trusts. Our platform empowers tax professionals with AI-driven workflows, automated compliance, and seamless integrations.

About the Role

We are looking for a Product Marketer to own the positioning, messaging, and go-to-market strategy for Instead. You will translate our technical capabilities into compelling narratives that resonate with tax professionals, firm leaders, and the broader accounting industry.

What You Will Do

• Own product positioning and messaging across all channels
• Create sales enablement materials, case studies, and competitive analysis
• Partner with product to shape launch strategies for new features and entity types
• Develop content that drives awareness and adoption among tax professionals
• Support demand generation campaigns with targeted messaging

What We Are Looking For

• 3-6 years of product marketing experience, ideally in B2B SaaS or fintech
• Strong writing skills — you can make complex products feel simple
• Experience working closely with product and sales teams
• Familiarity with the accounting or tax industry is a strong plus
• Data-driven approach to measuring marketing impact
• Ability to work onsite in San Francisco