Job Posting Title:

Marketing Planning & Analytics Lead

Req ID:

10151227

Job Description:

Marketing Planning & Analytics Lead

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. 

Responsibilities:

• Support the development of automation and scalable analytics solutions as the MPA team matures, helping to bridge current gaps and accelerate the team’s evolution toward a more advanced data-driven function.

• Spearhead Growth Marketing AI enablement strategy, translating business requirements into scalable AI/ML solutions to improve operational efficiency and decision-making.

• Design and deploy AI enablement frameworks, including model development, data pipelines, governance standards, and user training programs.

• Create visually engaging and insightful charts, dashboards, and infographics that communicate complex trends and data-driven narratives to a wide audience.

• Assist in implementing and managing automated workflows for data collection, transformation, and reporting to reduce manual work and ensure timely, accurate insights.

• Conduct focused, ad-hoc analyses to answer strategic business questions and support cross-functional teams including marketing, finance, and analytics.

• Partner with internal stakeholders to uncover opportunities for optimization.

• Leverage analytical findings to support data-driven marketing and content strategy decisions.

• Provide insights on customer segmentation and behavioral trends to identify retention and upsell opportunities.

• Stay informed on analytics best practices, tools, and competitive benchmarks to bring innovative approaches to the MPA team.

• Reporting, Automation, Deep-Dive Analysis

• Ad-Hoc Analysis

Requirements:

• 7+ years of professional experience in marketing analytics or a data related field.

• Strong analytical skills with the ability to interpret complex data sets.

• Proficiency in data analysis and reporting tools such as SQL, Tableau, Looker, Python, AWS/Quicksight

• Ability to work independently and collaboratively in a fast-paced environment.

• Detail-oriented with a high level of accuracy.

• Advanced excel knowledge (sumifs, index-match, macros)

Preferred Qualifications

• Prior experience in marketing analytics or working with a streaming service

• Experience working with digital marketing organizations

• Experience working with Marketing Mix Models

• Programming knowledge in Python or SQL

Required Education

• Bachelor's degree in Marketing, Business, Statistics, or Data Analytics.

The hiring range for this position in NYC, NY is $135,400 - $181,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Disney+ - Media

Primary Job Posting Category:

Business Intelligence Analytics

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-05-27