Sports and Entertainment Marketing– Traditional Campus – Colangelo College of Business

Posted:
10/22/2024, 8:03:58 AM

Location(s):
Arizona, United States ⋅ Phoenix, Arizona, United States

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
On-site

Make a Difference at Grand Canyon University

Grand Canyon University is Arizona’s premier private Christian university. Join our mission in helping others find their purpose and start your instructor career with GCU.

The Colangelo College of Business offers rewarding opportunities for adjunct faculty to teach part-time, face-to-face instruction at our Phoenix campus.

Why Work at GCU:

  • Education Benefits and Tuition Assistance
  • 401(k)
  • Employee Perks and Discounts
  • Gym and Fitness Center
  • Canyon Health & Wellness Center

GCU Traditional Campus - Phoenix, AZ:

  • Courses are in-person and on-campus for the Spring 2025 semester (01/06/2025 - 04/27/2025)

Course: Sports and Entertainment Marketing

This course is a study of basic marketing concepts with applications to sports and entertainment organizations. Topics include advertising promotions and public relations, consumer behavior, market segmentation, fan loyalty, strategic market planning, brand communications, branding vs. marketing, and sponsorship.

What You Will Do:

  • Facilitate classroom lecture and discussions
  • Engage students in learning course objectives and topics
  • Assess student performance and mentor success in the classroom
  • Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.

What You Will Bring:

  • Preferred: PhD/DBA Marketing or Doctorate in a related business discipline with emphasis in sports and/or entertainment management.
  • Minimum: Masters in Business Administration (MBA) or other Masters in Business with emphasis in sports and/or entertainment management AND
    • minimum of five years of relevant industry experience.

Before submitting your application, please attach the following to review:

  • Your unofficial transcripts for any applicable conferred graduate degrees
     

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