DIRECTOR – SOCIAL & INFLUENCER STRATEGY 

 

At Weber Shandwick, we build brand stories designed to earn attention, coverage and conversation. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!  
  
If you’re a dynamic social and influencer marketing expert with an integrated mindset, here’s an opportunity to play a leadership role at a forward-thinking, award-winning and globally leading agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 

 

POSITION PROFILE 

  

We are currently seeking a Director – Social & Influencer Strategy to join our Integrated Media team in Toronto. We’re looking for a self-starter who is ready to play a key role in driving the agency’s social and influencer teams forward. As a key member of our Social & Influencer team, this person will lead breakthrough work across several major accounts, while driving growth and socializing best practices across the agency. 

 

The ideal candidate is passionate about social media and working with influencers and creators. The position requires expert-level understanding of social platforms and influencer marketing and the role they play in the larger interconnected and ever-evolving media ecosystem.  

 

They have deep experience in the social and influencer space with notable brands and are in tune with emerging trends, as well as the broader cultural and technological shifts taking place in the media landscape. This role calls for curiosity about what comes next in technology, marketing and media, paired with a passion for working with influencers.  

 

We’re looking for someone who knows how to motivate a team, tap into their passion and lead with a sense of integrity, honesty and humility – someone who can set the big-picture strategy but isn’t afraid to roll up their sleeves and dive into the work. 

 

Most importantly, we are looking for someone who wants to put their strategic skills to work driving engagement for great brands, is highly collaborative and willing to grow and lead a team doing bold new things.  

 

Responsibilities 

 

• Develop a deep understanding of our clients’ businesses and target audiences, and – working in close collaboration with our Creative, Insights and Client Experience teams – lead the creation and execution of innovative and integrated social and/or influencer campaigns that drive trackable and meaningful results 

• Serve as the primary Canadian social and influencer lead for major global brands – 

leading the development of innovative social/digital initiatives from briefing to execution, including campaign strategies, content creation, paid integration and measuring effectiveness/ROI, as well as digital team structure and workflows 

• Stay at the forefront of technology trends, new applications and emerging platforms to champion social and digital innovation and continuously further our offerings 

• Provide expert counsel to clients and colleagues on social/digital/influencer trends, issues and best practices – act as a thought leader who shares knowledge, expertise and strong counsel internally and externally  

• Continuously advance the agency’s influence offering; overseeing key relationships with talent agencies and content creators, and institutionalizing a set of best-in-class tools and processes for identification, contract negotiation, content planning, paid amplification, campaign optimization, measurement and ROI analysis 

• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients 

• Work closely with our Insights team to advance our social listening and analytics offering 

• Socialize and promote our social and influencer capabilities to drive organic and new business growth 

• Lead a high-performing team of digital specialists; mentor and develop junior team members 

  

REQUIREMENTS 
 

• 8-10 years of experience, preferably within an agency environment or major brand 

• A thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation 

• Expert-level proficiency in social media platforms and inherent curiosity about emerging communities – willing to experiment with cutting-edge platforms and techniques and sell in new ways of thinking to clients  

• Deep expertise in building and managing influencer programs, establishing best practices and leading strong influencer marketing teams. 

• Understand the paid media environment and how it applies to a holistic social media strategy   

• Firm understanding of social platform paid and advertising tools  

• Familiarity with a broad set of social and influencer analytics tools; and experience working with an analytics team to measure campaign ROI and generate insights that inform future strategy 

• Established relationships with social platforms, partners, influencers and talent agencies  

• Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients  

• Proven new business expertise and success 

• Proven experience building teams, managing and mentoring junior staff and working collaboratively in a cross-functional setting  

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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