Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

At CVS Health, we’re reinventing our front store to be the front door to healthcare. For millions of Americans, that journey begins with one of our retail stores, pharmacies, and clinics as we help each of our customers take the next step along their healthcare journey. To help us achieve this goal, we are looking for innovative marketing, customer experience, and service design leaders who think big and push boundaries to drive results, for the customer, and for the business.

Our Customer Success and Growth Organization is at the heart of that vision, guided by a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments of care by listening to feedback, removing existing obstacles, and simplify experiences.

As Sr. Marketing Manager – Healthcare Delivery In-Store Experiences, you will play a critical role as we create new and exciting experiences within our retail and clinic locations. In collaboration with cross functional teams, you will bring unique health service strategies and format pilots to life with a customer-first approach. On a diverse team that cares for the well-being of our customers and colleagues by working together in a supportive, collaborate and agile environment.

You will be part of a team responsible for creating inspiring in-store patient experiences, focused on our delivering innovative retail health services pilots within newly reimagined store formats, primarily focused on our improving consumer access to high-quality, personalized health care. You will play a key role in driving utilization and adoption of these services within the physical environment.

Primary Role and Responsibilities:

• Develop health-centric retail experiences that are rooted in consumer insights and patient empathy with a test and learn mentality aimed at validating hypothesizes that elevate how health care is delivered
• Partner with Lead Director on the strategic development of customer-focused experience strategies and pilots amongst cross-functional teams.  Own execution of end-to-end in-store strategies, while also innovating and creating new ways of thinking and tactics that meet objectives
• Leverage insights from a variety of internal and external data sources, outline key customer journeys for these experiences, particularly outlining the decision-making points and pain points that our retail experience design needs to consider
• Establish and maintain strong cross-functional relationships with key internal stakeholders, such as Customer Experience, Healthcare Delivery, Health Services Marketing, Creative, Experience Design, Architecture & Engineering, Construction, Legal, Finance, and Operations

Required Experience:

• 5+ years of marketing experience with a foundation of business, retailer, and consumer understanding; retail marketing or retail agency/strategy experience strongly preferred
• 5+ years of cross-functional leadership experience
• Prior experience working in retail with a focus on the physical store experience

This position will be hybrid with anticipated in office days Tuesday, Wednesday, and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS hubs:

• Wellesley, MA
• New York, NY
• Woonsocket, RI
• Chicago, IL

Preferred Qualifications:

• Initiative-taking, high-capacity individual who can win in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlines
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
• Ability to problem solve by identifying and removing barriers while maintaining a positive and collaborative attitude
• Proven history of working collaboratively with internal and external business partners to deliver business results and ROI
• Prior experience working with internal creative and external agencies– ability to provide strategic direction, feedback, and ensure that creative is delivered on strategy
• Intellectual curiosity and a willingness to question the status quo to drive improvements and optimizations
• Strong familiarity with the in-store retail environment and a deep appreciation of end-to-end consumer shopping experience
• Experience working in a highly matrixed organization
• Strong PC knowledge including Microsoft Word, Excel, and PowerPoint

Education

• Bachelor’s degree in Business, Marketing, or related field OR equivalent (4 years’ experience and High School Diploma/GED) required.
• Master’s degree preferred

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.80

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. 
 
For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 11/29/2024

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.