POSITION: Marketing Manager

DEPARTMENT: Sales and Marketing

REPORTS TO: Director of Sales and Marketing

FLSA STATUS: Full-Time

Summary

ASM Global, the leader in privately managed public assembly facilities, has an immediate opening for a full time Marketing Manager with ASM Global/Altria Theater | Dominion Energy Center. Under the direct supervision of the Director of Sales & Marketing, the Marketing Manager creates, directs, and implements marketing and promotional efforts to increase brand exposure and the sale of tickets for commercial performances at the facilities.

Essential Duties and Responsibilities:

• Devise and execute full funnel marketing plans for assigned performances ranging from comedy and concerts to family shows and Broadway performances
• Manage and maintain positive relationships with show marketing reps and marketing vendors
• Place media buys on behalf of clients, pitching media reps for promotions, trade, and promotional fulfillments when available
• Execute creative for all marketing initiatives, including but not limited to admat, TV, radio, digital, print, and outdoor
• Assist with management of venue websites, reviewing for accuracy and updating in a timely manner to meet show announcement schedules
• Create and review email marketing for presales, on sales, dedicated eblasts, and specialty newsletters
• Collaborate with Brand Coordinator for social media advertising and promotional opportunities
• Support Director of Sales and Marketing with public relations efforts, including localizing releases, in-town press, special activations, and show announcements
• Coordinate logistics for larger promotions and specialty activations as needed
• Manage front of house marketing channels to include digital signage, print signage, and other in-venue assets for on-site promotion
• Reconcile marketing expenses and show budgets/settlements
• Oversee freelancers and graphic designers
• Ability to attend events, working nights and weekends a must

Qualifications:

• Bachelor's degree from four-year college or university in Marketing, Communications, Graphic Design, or related field or similar experience
• Minimum of three (3) years of experience in Marketing, Public Relations or Sales in the entertainment industry or related field or equivalent combination of education and experience required
• Demonstrable graphic design skills with a supporting portfolio
• Experience with media buying a plus
• Experience with social media marketing, content creation, and social media advertising strategies
• Experience with email marketing databases, Mailchimp or HIVE experience preferred
• Experience with content management systems and creating website content for commercial businesses
• Experience measuring data and reporting on analytics, Google Analytics experience preferred
• Experience supervising and directing staff, interns, and/or vendors a must
• Photography/videography experience a plus

Skills and Abilities

• Proficiency with Adobe Creative Cloud, including Adobe Photoshop, InDesign, and Illustrator
• Proficiency with Microsoft Office, including Word, Excel, Powerpoint, Outlook, and Teams
• Strong written and verbal communication skills and the ability to read, write, and understand English
• Must be able to collaborate and work well with others, both inside and outside of the Sales and Marketing department, working as part of a creative team

• Ability to give and receive constructive criticism
• Must be a "Self-Starter" with the ability to work with limited supervision
• Effective time management skills and the ability to meet deadlines

ASM is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities and protected Veterans to apply. VEVRAA Federal Contractor.