Job Summary - Director, Market Development
With significant autonomy, and on the System's most complex opportunities, holds responsibility for identifying, measuring, planning and analyzing recommendations for and leading implementation of System business and growth opportunities. Partners with System leadership in developing and executing growth strategies, tactics and plans. Identifies and develops relationships to aide in geographic expansion that will strengthen value to service lines. Evaluates competitors, market and industry and makes recommendations for traditional and non-traditional new business ventures, lines of business and/or improvements to existing services. Serves as an expert resource to senior management. Ensures consistency and synergy in operational processes and systems; develops standard metrics to be used in benchmarking plans. Networks with internal and external partners displaying expert analytical, deduction, presentation and problem-solving skills.
Essential Functions - Director, Market Development
- With significant autonomy within the department, identifies, implements, and maintains annual business strategies and plans for unusually complex integration/growth projects. Recommends areas of strategic development based upon analysis or national trends and research, the regional health care environment, business development planning, and System direction.
- Identifies and develops relationships to aide in geographic expansion that will strengthen service line and System position.
- Evaluates competitors, market and industry and makes recommendations for traditional and non-traditional new business ventures, lines of business and/or improvements to existing services.
- Uses data gathered on program performance, changes in competitive market and competitor moves (or anticipated moves) to position the System ahead of the evolving health care landscape.
- Partners with System and service line leadership in developing and executing growth strategies, tactics, and plans - and in setting annual growth targets.
- Determines a strategic marketing direction (product position) for new and existing product lines based on primary and second research.
- Partners with Physician Relations and Strategic Planning and Market Intelligence to promote System services and physicians regionally.
- Engages in continuous study of the entire professional field, including best practices, to maintain cutting-edge knowledge and skills for the execution of all assigned responsibilities.
- Work with Business Development team to find, create and sustain data-driven solutions that improve the department's ability to serve the organization efficiently and effectively.
Qualifications - Director, Market Development
- Required Bachelor's Degree or equivalent, in business administration and/or medical administration
- Preferred Master's Degree or equivalent, in business administration
- skills, knowledge, abilities typically gained through 7+ years of related experience in a large health care system or specialty hospital (or comparable setting) in the specified service line or in a business development role. Required
- Experience working collaboratively with physicians and surgeons. Required
- Experience building effective teams, especially in a “matrix management” setting. Required
#CH-LI
Physical Demands - Director, Market Development
- Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
- Waist to Waist > 5 lbs: Seldom up to 10 lbs
- Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
- Waist to Overhead > 5 lbs: Seldom up to 10 lbs
- Bilateral Carry > 5 lbs: Seldom up to 10 lbs
- Unilateral Carry > 5 lbs: Seldom up to 10 lbs
- Pushing Force > 5 lbs: Seldom up to 10 lbs
- Pulling Force > 5 lbs: Seldom up to 10 lbs
- Sitting: Frequently
- Standing: Occasionally
- Walking: Occasionally
- Forward Bend - Standing: Seldom
- Forward Bend - Sitting: Occasionally
- Trunk Rotation - Standing: Seldom
- Trunk Rotation - Sitting: Occasionally
- Reach - Above Shoulder: Seldom
- Reach - at Shoulder or Below: Seldom
- Handling: Occasionally
- Forceful Grip > 5 lbs: Seldom
- Forceful Pinch > 2 lbs: Seldom
- Finger/Hand Dexterity: Frequently
Primary Location
SITE - Corewell Health Place Building B - 648 Monroe - Grand Rapids
Department Name
Strategy And Planning
Employment Type
Full time
Shift
Day (United States of America)
Weekly Scheduled Hours
40
Hours of Work
8:00 a.m. to 5:00 p.m.
Days Worked
Monday through Friday
Weekend Frequency
N/A
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Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling 616.486.7447.