Nike Digital Marketing exists to serve the athlete at the pace of culture in the spaces that matter most to them. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways. The Digital Marketing offense delivers disruptive digital strategies to maximize brand concepts. 

As of the Digital Marketing offense, the Global Social Media team; shaping the strategic vision and implementation across all social media platforms where Nike is engaged. As the paradigm of brands on social media becomes increasingly complex, Nike Global Social Media is responsible for building and deepening the comprehension of the space for the entire organization. This is done by partnering, sourcing and disseminating a variety of industry and platform-specific information to anyone participating or influencing the end-to-end spectrum of content creation and distribution. Additionally, Nike Global Social Media is responsible for the planning, programming and publishing of all global-level channels. As such, marrying the above information with seasonal objectives and audiences is integral to the development and output of efficient and effective briefs and brand behavior.

WHO WE ARE LOOKING FOR

The Global Social Creative Lead for @Nike plays a critical role in leading social creative strategy and creating connected experiences that engage audiences across key platforms. This position will synthesize information from external partners and across the organization to deliver a consistent creative experience for consumers across our channels, demonstrating Nike’s leadership in social media. 

In this role you will be visible to senior leaders within Global Brand Marketing, Digital Marketing, Digital Commerce, and Creative. You want to be a part of this team because you are a passionate creative that is knowledgeable about Sport and Sport Culture (i.e. global football, basketball, running, etc.). You’re an expert in the evolving landscape of social media and what it takes to stand out creatively in this space. You lean into social and creative innovation and understand how it will be adopted and brought to life across social. You are a mobile first digital evangelist, a thought partner, and a consumer advocate. You obsess creative trends across Sport and social media and are excited to develop social media creative strategy that provide elevated experiences to our consumers. You have experience working with high profile athletes and external partners. You thrive in a fast-paced work environment and are a self-starter.

WHAT YOU WILL WORK ON

If this is you, you will be working with our Digital Marketing, Brand Marketing and Creative partners to shape all the creative experiences that live within social media across @nike. You will be responsible for developing and overseeing the execution of our channel creative strategy inclusive of tone and voice.  You will respond to creative needs across seasonal marketing briefs, lead social content creation and strategy ideation to deliver social right content, and oversee channel creative standards to ensure they are met across both seasonal and always on marketing executions. 

A typical day/week looks like 

• Partner cross-functionally and with Geo’s to communicate social creative direction and strategy.
• Write and refine marketing briefs to ensure platform-right, channel-right creative is being created.   
• Partner with Creative and Brand Marketing to ensure alignment across our channel creative strategy and drive strategic vision for @nike. 
• Manage and facilitate overarching creative shares with Brand, Digital, Creative, Marketing leadership and GEO partners across the organization.
• Meet with agency partners and internal Nike teams to help craft social content and ideas based on seasonal projects. 
• Meet with Consumer Services to ensure @nike tone of voice and engagement strategy is being executed. 
• Developing plans and creative executions for content capture coming from campaign/marketing shoots and driving big ideas. 
• Developing, writing and finessing copy aligned to channels tone and voice.
• Assisting with social creative review process and leading final sign off / alignment with global and geo creative teams.
• Developing content plans for campaigns and one-off marketing shoots aligned to channel’s creative strategy and consumer needs 
• Working with your social strategy counterpart to maintain @nike social channels and brief seasonal campaigns. 
• Partnering with social platforms to understand roadmaps, changes, and new features to consistently optimize seasonal plans and briefs.

WHO YOU WILL WORK WITH

In this role, you will sit in the Digital Marketing team, reporting to the @nike Social Director. You will work with social leads and an agency partner for programming, publishing, and creative needs. You will partner closely with the Digital Marketing and Brand to ensure overall channel strategy, creative strategy and executions align with overarching brand and business goals. 

WHAT YOU BRING

• 5+ years of strategy experience working on a social creative team or at a social creative agency
• Bachelors Degree or higher in Marketing or related field; or equivalent combination of education, experience and training
• Functional Expertise across social channels such as Instagram, TikTok, X, YouTube, Snapchat and Pinterest + more 
• Proven experience working on social creative strategy for large brand campaigns  
• Expertise in social content capture specifically for large brand activations
• Experience building content capture plans for large productions   
• Proven experience in managing up, across, and downstream with peers and partners
• Proven experience working with creative partners on building creative strategies for social platforms (examples of projects encouraged) 
• Experience working with high profile talent inclusive of athlete, celebrities and/or influencers  
• Experience working with and managing Agency partners 
• Comfortable in managing ever-changing platform landscapes while providing clear POV’s and flexibility to align / educate / compromise with partners. 
• Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
• Experience working and managing teams within Sprinklr, AirTable, Asana, Figma (or other) 
• Excellent oral and written communication skills 
• Experience writing social and/or digital marketing campaign copy