How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.

Work Shift

Job Summary:

Wellstar is seeking an innovative and mission-oriented Market Communications Manager to lead strategic communications across assigned markets, in collaboration with market presidents, market leadership teams and regional External Affairs partners. This role is responsible for driving internal communications and fostering collaboration among External Affairs colleagues, including regional Community Development, Marketing, Patient and Team Member Experience, and Wellstar Foundation colleagues. The ideal candidate will be a self-motivated, proactive and creative communicator and relationship builder, capable of aligning communication strategies with market priorities in patient care, innovation, and community impact.

Core Responsibilities and Essential Functions:

Internal Communications Oversee communication strategies that keep hospital team members informed, engaged, and aligned with organizational values, innovation initiatives, clinical developments, career growth and benefits, as well as other critical information. Collaborate with peers from Marketing, Government Relations, Strategic Community Development, and the Wellstar Foundation on integrated public affairs strategies in assigned market(s). Develop tailored internal communication plans for assigned major facilities and markets. Support leadership communications, staff updates, and change management messaging across departments. Create, edit, and manage content across market-level platforms including social media, e-newsletters and tailored, targeted hospital leadership communication. Oversee production of visuals, video, and digital media assets in collaboration with External Relations media team. Strategic Communications & Innovation Serve as a designated strategic communications advisor to the market presidents and leadership team in assigned markets. Design and implement multi-channel communication strategies that promote the Wellstar mission and innovation in care delivery. Leverage emerging technologies and platforms to modernize communication approaches, including digital storytelling, social media campaigns, and engagement tools. Marketing & Branding Partner with the marketing team to develop campaigns that promote hospital services, new programs, and strategic priorities. Ensure consistent and compelling brand messaging across all communication platforms and touchpoints. Media & External Relations Collaborate with External Communications to support business initiatives and develop issue-management strategies in assigned markets. * Serve as liaison between market leadership and the External Relations media team; actively participate in storytelling efforts and content development and maintain positive relationships with regional media. Collaborate with External Communications to manage the local social media accounts for assigned markets. Participate with hospital leadership in Hospital Incident Command System (HICS), or emergency management, calls and coordinate internal and external communications responses with the External Affairs teams. Performance Measurement & Improvement Track communication effectiveness using analytics and KPIs; regularly report on progress and recommend refinements. In support of market presidents, participate in team-member feedback sessions to improve communication relevance and impact. Performs other duties as assigned Complies with all Wellstar Health System policies, standards of work, and code of conduct.

Required Minimum Education:

• Bachelors Communications Studies/Speech Communication and Rhetoric-Preferred or Bachelors Other

Required Minimum License(s) and Certification(s):

All certifications are required upon hire unless otherwise stated.

Additional License(s) and Certification(s):

Required Minimum Experience:

Minimum 5 years of corporate/organizational communications experience in developing and managing communication strategies. Required

Required Minimum Skills:

Strategic thinker who can offer actionable recommendations to improve market share, community presence, and overall reputation and effectively partner with the System to design and implement those plans. High Excellent written, verbal, and visual communication skills with attention to tone, accessibility, and cultural relevance. High Proven success in multi-stakeholder collaboration. Medium Creative problem solver and proactive collaborator. High Ability to project manage multiple priorities and adapt in a fast-paced, mission-driven environment. High Knowledge of and relationships in local markets to which the position is assigned. Medium Familiarity with HIPAA and healthcare-related communication standards. Medium Proficiency with digital tools, such as social media platforms, email marketing systems, and analytics dashboards. Medium Basic understanding of graphic design and video production. Medium

Join us and discover the support to do more meaningful work—and enjoy a more rewarding life. Connect with the most integrated health system in Georgia, and start a future that gives you more.