Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
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Role and Responsibilities

The Digital Marketing Manager CRM role will be an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. Management of best-in-class CRM programs including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance. Must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so.  Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion.  Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to partner with Senior Manager to execute day-to-day management of CRM channel across Home Entertainment categories.

• Manage day-to-day CRM communications and execution across all Home Entertainment categories.
• Analyze post-campaign performance.
• Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy & content to impact the HE business, driving traffic to samsung.com, yield conversions, and being mindful of consumer journey phase and intent.
• Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the Samsung email channel. 
• Manage execution of CRM campaigns via JIRA tickets with agency partners, ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
• Explore new ideas to find process efficiencies and offer forward-thinking solutions

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Skills and Qualifications

• Bachelor’s Degree with 6 years of relevant experience or Master’s Degree with 4 years of relevant experience
• Strategy and business acumen
• Self-starter with a desire to learn and contribute
• Great collaborator and strong communication skills
• Planning & organization to manage multiple campaigns and workstreams at one time
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
• Knowledge of CRM principles and best practices, as well as a basic understanding of Adobe Campaign Manager, JIRA/Confluence, and other data audience management systems. 
• High proficiency in Microsoft Office is required, with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
• Strong analytical and quantitative skills, including the ability to analyze reports, campaign performance, and synthesize recommendations

Preferred Qualifications:

• Knowledge of Figma is recommended

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

The salary range for this role is expected to be between $126,000 and $155,500.  Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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