Job Location

HO CHI MINH CITY OFFICE

Job Description

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans!

Your Team

You will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Demonstrate positive relationship building skills in engagements with multi-functional teams.

• Deliver Scorecard Business Targets, in line with the goals of the Business Unit.

• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design.

• Successful Design and Deployment of Marketing Toolkits for the Brand.

Responsibilities of the role

• Define growth models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis.

• Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to craft the right package and formula to win with local consumers

• Lead brand building intervention and initiative maximization across different channels

• Partner with multi-functional teams to define and implement the strategy to grow

• Work with local partners, team members and suppliers to drive P&G business initiatives

Job Qualifications

• A Bachelor’s degree or equivalent experience in any field (preferably with some business or marketing focus)
• 2-3 years of brand management, consumer journey design experience or similar, preferably from FMCG industry.
• Possess strong market knowledge of Vietnam as the role requires local consumer understanding to develop brand equity and marketing strategies for the market.
• Excellent forward-thinking, strategic and courageous leadership skills.
• Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights.
• An ability to drive innovation and brand growth.
• Strong ability to communicate and partnership capabilities.

About us

We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Job Schedule

Full time

Job Number

R000138434

Job Segmentation

Entry Level