About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 17 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Marketing Analytics Senior Analyst plays a key role in enabling data-driven decision-making across the Marketing organization. This position is responsible for building, maintaining, and enhancing analytical reports and dashboards that track key marketing KPIs and performance trends for senior leadership.
In addition to reporting, this role will partner closely with the Marketing Analytics Senior Manager to develop predictive and statistical models that enhance customer targeting, improve campaign efficiency, and optimize marketing investment through Media Mix Modeling (MMM) and budget allocation analyses.
This position is ideal for someone with strong analytical rigor, curiosity about customer behavior, and the ability to translate complex data into actionable business insights.
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening