The Manager of Society Marketing will drive customer engagement through society partnerships, society engagement, and society meetings. The Society Marketing Manager will
have significant interaction with cross functional teams, product marketing, field-based sales force, physicians, key customers, medical societies leadership, and members.
The Society Marketing Manager must work collaboratively to expand Penumbra’s presence within current society partnerships and meetings as well as uncover new opportunities for growth.
Specific Duties and Responsibilities
• Lead national and regional strategy for targeted initiatives with society leadership at local, regional, and national conferences
• Select, manage, train, and develop staff. Establish objectives and assignments and provide ongoing feedback through performance reviews and development plans.
• Identify and lead virtual society programming initiatives for partnership in physician education
• Responsible for developing strategies for targeted physician engagement programs designed to introduce Penumbra technologies, and medical education events.
• Assist in anticipating and responding to the needs of customers, competitive market updates, new techniques, and best practices for relevant podium representation.
• Collaborate with Penumbra Chief Medical Officer, Clinical and Product Marketing teams to determine podium, abstract, and manuscript strategy.
• Serve as the vascular marketing team liaison to identify, organize, and help execute tradeshows, conferences, symposiums, hands-on and other meetings events.
• Utilize analytic methods to establish / evaluate all related activities, including analysis and recommendation of new opportunities, and adapt processes and strategies, as necessary.
• Identify, organize, and collaborate with Penumbra Events team and cross functional teams to execute local/regional tradeshows & conferences, as well as other meetings, to meet company objectives.
• Have a clear understanding of physician specialties and educational objectives, developing initiatives as it relates to disease states and procedural focuses
• Be the expert in procedural knowledge, messaging, and collateral that is relevant in the medical society community.
• Drive understanding of patient & clinician insights through KOL interaction.
• Establish and foster relationships with key customers and key opinion leaders at the regional and national level to enable podium representation of Penumbra products.
• Ensure that all customer engagement activities conform to company guidelines and local laws.
• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
• Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
• Ensure other members of the department follow the QMS, regulations, standards, and procedures.
• Perform other work-related duties as assigned.
Position Qualifications
• Bachelor’s degree with 5+ years progressively responsible experience managing various facets of society and customer engagement in a field-based marketing role in the medical device field or an equivalent combination of education, training, and/or work experience.
• MPH/PhD degree a plus.
• Relevant experience in the cardiovascular medical device industry.
• A team player who can incorporate input from others into action, develop strong relationships with customers, clinical, medical education, global marketing & sales partners, and generate consensus through inclusion.
• Must be able to thrive in a fast-paced and dynamic team-based environment.
• Strong, creative thinker who is intellectually curious with sound decision making capabilities.
• Good organizational skills and the ability to work on multiple tasks with multiple people while effectively managing competing priorities and still meeting deadlines.
• Excellent presentation and facilitation skills. Extensive scientific acumen, for use in various circumstances, including in working with internal stakeholders and with physicians in identifying evidence gaps and opportunities.
• Extensive knowledge of ACCME, AdvaMed, EUcomed, FDA, and ISO regulations.
• Strong interpersonal, communication, and negotiation skills and the ability to communicate effectively across a wide variety of audiences, both internal and external.
• Experience developing and executing strategic customer initiatives and growth plans.
Working Conditions
• General remote work environment
• Willingness and ability to travel overnight 50%+ of the time.
• Ability to work in Cath Labs or ORs with radiation exposure and wear lead apron for long periods of time (2-3hrs on average).
• Ability to travel extensively by car and plane. Must have valid driver’s license for state of residency and active vehicle insurance policy.
• Ability to conduct company business outside of the typical Monday through Friday, 8:00am to 5:00pm, work-schedule
• Potential exposure to blood-borne pathogens
• Requires some lifting and moving of up to 20 pounds
• Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day.
• Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.
Starting Base Salary is $154,933 to $206,728 year.
Individual compensation will vary over time-based on factors such as performance, skill level, competencies, work location and shift.