CRM product & Change Officer

Posted:
6/27/2024, 5:00:00 PM

Location(s):
Karnataka, India

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Required Qualifications:

  • CRM Marketing Module PO
  • Minimum 5 years of experience in Microsoft Dynamics CRM – Marketing/Customer Insights (must to have), 
  • Sales (good to have) and Customer Service (good to have)
  • Strong understanding of Outbound and Real-time Marketing methods
  • Experience in Marketing Execution process - Customer Segments, Customer Journeys, Marketing Emails, Subscription Lists
  • Experience with Event Management process – Event Creation, Event Registration, Events Worklist
  • Experience with Internet Marketing – Creating Marketing Pages, Marketing Forms, Marketing websites
  • Experience with Lead Generation and Scoring models
  • Good to have integration experience with third party marketing solution provides and LinkedIn Lead Generation process
  • Strong experience and good understanding of creating Marketing Templates
  • Good to have experience in transitioning from Outbound to Real time marketing
  • Experience in Communication and Training
  • Experience in Data Analytics to generate Dashboards and Reporting
  • Experience in creating Power BI reports
  • Experience with Microsoft 365 Copilot

Deliverables and Tasks:
1. Collaborating with stakeholders to establish a product vision that aligns with business objectives .
2. Securing stakeholder buy-in for major decisions and strategies, and providing clear instructions and 
deliverables to developers.
3. Designing the product roadmap to outline the vision, priorities, and direction for the product offering 
over time.
4. Partnering with business stakeholders to facilitate workshops, lead discovery sessions, and understand 
business requirements, offering recommendations for meeting these requirements with the proposed 
product.
5. Assisting clients in envisioning potential business solutions using Dynamics CRM.
6. Prepare functional requirements document, test case document for new projects .
7. Accountable for functional testing and documentation of results for all new projects / change requests / 
BAU items.
8. Create Product Backlog items by and collaborating closely with the development team to transform 
business requirements into user stories in Azure Devops.
9. Liase with the development team to ensure the product roadmap is delivered on time .
10. Conduct monthly catch-up calls with the Functional Manager to assess the status of module processes 
and ensure thorough review before implementation.
11. Work closely with the Head of Change management in order to define the action plan required for a 
successful rollout : communication, training, monitoring, data migration.
12. Contribute towards the stability of the application by inspecting and evaluating product progress and 
gathering feedback at each iteration and adapts the product backlog based on that feedback.
13. Conducting user training sessions to enhance user confidence in using the system and promoting user 
adoption by ensuring adherence to best practices.

Euronext Values

Unity

•        We respect and value the people we work with

•        We are unified through a common purpose

•        We embrace diversity and strive for inclusion

Integrity

•        We value transparency, communicate honestly and share information openly

•        We act with integrity in everything we do

•        We don’t hide our mistakes, and we learn from them

Agility

•        We act with a sense of urgency and decisiveness

•        We are adaptable, responsive and embrace change

•        We take smart risks

Energy

•        We are positively driven to make a difference and challenge the status quo

•        We focus on and encourage personal leadership

•        We motivate each other with our ambition

Accountability

•           We deliver maximum value to our customers and stakeholders

•           We take ownership and are accountable for the outcome

•           We reward and celebrate performance

We are proud to be an equal opportunity employer. We do not discriminate against individuals on the basis of race, gender, age, citizenship, religion, sexual orientation, gender identity or expression, disability, or any other legally protected factor. We value the unique talents of all our people, who come from diverse backgrounds with different personal experiences and points of view and we are committed to providing an environment of mutual respect.

Additional Information

This job description is only describing the main activities within a certain role and is not exhaustive. It does not prevent to add more tasks, projects.