We are looking for a Web & App Personalization Manager to own the design, development and business impact of our personalization decisioning across web and app channels. This role sits at the intersection of data science, product, marketing and growth, with full accountability for how algorithms drive conversion, revenue efficiency, and cross & upsell.
Web & App Personalization scope
Responsible for building and optimizing personalized product recommendation models across the website and mobile app, improving search-to-purchase conversion, monetization and user experience:
- Lead the development of user centered recommendation systems for products, destinations, bundles and offersImprove relevance across search results, listings, landing pages and carousels.
- Partner closely with Product and UX to translate MVP models into scalable product features.
- Continuously test and optimize personalization impact on conversion, gross bookings and user experience.
Experimentation, Measurement & Incrementality
- Operate with a strong experimentation-first mindset across all personalization initiatives.
- Design A/B tests and control groups to measure true incremental impact.
- Separate correlation from causation in model evaluation.
- Define clear success metrics aligned with business outcomes (gross booking, revenue, margin, ROI).
Web & App Personalization Governance
- Own the web & app personalization strategy end-to-end across countries.Bring governance, structure and clarity to a highly impactful but sensitive lever.
- Define and manage clear ownership of web/app placement rules, processes and guardrails.
- Create a simple but robust approval process.
- Share learnings and frameworks across countries and teams.
Cross-functional Leadership
- Act as a strategic partner to Product, Marketing, Growth, CRM and Commercial teams.
- Translate business problems into data science roadmaps and priorities.
- Align stakeholders on trade-offs, limitations and expected impact of models.
- Influence without authority through clarity, credibility and results.
The core challenges of this role
- Complex business, partners and user balance: Web & app is a critical and sensitive channel, often involving multiple stakeholders that need to push their own business results (eg., business units, external partners, media sales, etc), requiring to sustain a unifying and balancing strategy.
- Incrementality vs vanity metrics: Many models can “look good” on paper; this role must ensure they drive real incremental value, not cannibalization.
- Operationalizing data science: Success depends not only on building models, but on getting them adopted, trusted and used at scale.
What success in this role looks like
- Personalization measurably improves conversion, revenue per user and engagement.
- Models drive incremental cross & upsell across web and app channels.Teams trust and rely on models for critical decisions.
- Experimentation and incrementality become standard practice, not exceptions.