Communications & Branding Manager – Tokyo, Japan

Company:

Boeing Japan Kabushiki Kaisha

Job ID:

00000438504

Date Posted:

2024-09-09

Location:

JPN - Tokyo, Japan

Job Description Qualifications:

Boeing Japan is looking for Communications & Branding Manager at Boeing Japan Tokyo Office.

Primary responsibilities include, but are not limited to:

1. Strategic Planning

• Draft and deploy a cross-enterprise Japan communications plan that includes all business units and external stakeholders with strategies/tactics that support the business objectives in the country strategy.
• Build and implement a digital media strategy for Japan in close coordination with the corporate digital team.
• Drive implementation and achieve results. Optimize strategic, tactical and fiscal efficiencies by leveraging cross-business unit communications programs and effectively managing internal team and external consultants. Regularly review progress and agree plan-shifts with leadership teams and business units.
• Contribute to the development of the Asia Pacific Communications strategy.

2. Strategic Counsel & Intelligence

• Work as a true partner in support of the Boeing Japan leadership team and the business.
• Provide strategic counsel to the business units on communications issues.
• Work with the Boeing Japan leadership team to contribute to the sensing network that identifies emerging trends, new technologies, competitive and political intelligence and analyze the opportunities and threats presented to Boeing. Help process and codify knowledge in a form that Boeing can use efficiently and effectively.
• Play a lead local communications role in support of major sales campaigns, in close alignment with business support communicators.
• Provide Asia/international communications expertise to the Boeing communications organization through training, consulting, sharing best practice, and advising on strategies, philosophies, and techniques to support the company’s business objectives.

3. Media Relations & Public Affairs

• Act as primary interface between Boeing and Japanese media to encourage fair and accurate news coverage of Boeing, its products, services, and people.
• Develop and maintain effective relationships with the media. Diversify media relationships to include not just trade and business reporters but technology, management, consumer travel –both in traditional and digital media outlets.
• Provide executive communications counsel and intelligence.
• Respond in a timely and effective manner to inquiries from local and foreign journalists based in the country.

• Organize and lead news conferences, events and interviews with Boeing executives. Provide briefings for journalists. Ensure continuous flow of news stories and features to Japanese media (press, TV, radio, online) to highlight Boeing activities in the country.
• Partner with the broader Communications team to lead responses to issues, accidents, incidents, or events; provide timely, accurate, and appropriate information to key audiences in order to successfully resolve the issue and protect the Company’s image and reputation.
• Develop and maintain editorial calendars and proactively seek opportunities to place stories.

4. Brand Management & Advertising; Brand Strategy

• Work with Corporate brand management and advertising to:
• Advise on development and implementation of local advertising, brand management, and sponsorship strategies to ensure consistent, positive presentation of the Boeing brand to targeted audiences

• Apply and enforce applicable communication standards and formats (e.g., corporate identity, branding, editorial, web, advertising) to ensure consistency and clarity of communications.

5. Digital and Social Media

• Build and manage the company’s in-country following on current and emerging social platforms, tracking emerging trends and developing new ways for the company to capitalize on them, responding to events in a timely manner, with innovative and measurable approaches across digital platforms.
• Work with Boeing’s digital and social media network, develop strategies and tactics to raise Boeing’s profile in the country via social media and achieve optimal engagement
• Lead development and content management of the Boeing Japan website and social channel(s).
• Extend Boeing’s reach to new audiences, create new content on an as-needed basis and contribute meaningfully and realistically to discussions about digital and multimedia growth opportunities.
• Optimize content on a day-to-day, post-by-post basis. Track performance of content across all key digital platforms, identify content packaging and promotion opportunities.

6. Leadership

• Create an inspiring and effective team environment with an open operating and communication culture coupled with clear team goals. Supervise, manage and motivate on a daily basis.

7. Internal Communications

• Direct internal communications efforts with a specific focus on Boeing’s growing Japan team by employing online platforms, newsletters, executive communications and outreach, and employee meetings that provide timely and credible information to employees to educate, inform, align, and motivate them in support of the company’s business plans and objectives.
• Coordinate with Suppler Management, business unit and partner communications as required to support outreach to non-Boeing badged employees.

8. Corporate Social Responsibility

• Work with key internal stakeholders to support local Boeing Global Engagement and university programs.
• Supervise corporate citizenship communications plans that help maximize local footprint and position Boeing as a responsible corporate player in Japan and the region.

9. Agency Management

• Manage communication agencies in Japan to achieve maximum ROI. Set explicit, measurable goals, maintain proactive momentum. Manage tasks across all Boeing units to maintain and enhance efficiencies.
• Conduct agency reviews as appropriate; constantly source the best external talent while identifying areas for increased cost-effectiveness.

10. Relationship Management

• Work with Boeing Japan leadership and business units to identify the most critical stakeholder relationships for long-term business success.
• Establish systematic relationship management programs for Boeing covering all stakeholders and measure progress as set against investments.

11. Customer Communications

• Work closely with business leaders and business unit communicators to develop strategic promotional plans in support of sales/marketing campaigns. This includes key commercial and defense sales and business development campaigns in the country.  
• Establish, maintain and strengthen professional relationships with customer PR departments.
• Identify promotional opportunities for Boeing products and services working with customers.

12. Local Execution of Key Global Programs

• Partner across the function and business to plan and deploy comprehensive and robust communications activities for visiting executives that reach all key audiences.
• Partner with key stakeholders to plan, coordinate, and implement special events for employees, external customers, news media, and other audiences to meet a variety of business objectives. Evaluate and track speech/presentation commitments, venues, and audiences and make recommendations on appropriate events in which Boeing Japan and business unit and functional leaders should participate for maximum value creation.

13. Measurement/Results

• Evaluate utilization of resources, ROI, and results achieved. Regularly update results using new web tools and ensure key internal stakeholders are aware of progress achieved.
• Provide evidence re: how communications has forged new relationships, opened up new business dialogs and shaped local opinion in favor of Boeing.
• Use data analytics and media tracking tools to measure engagement and favorability over time.

Basic Qualifications (Required Skills/Experience):

• At least 10 years’ experience in communications or associated role.
• Significant experience working across all stakeholder constituencies, not just media. Prior international communications experience an asset.
• Strong leadership skills; a proven team leader, who is able to motivate and inspire with a strong commitment to a team environment coupled with solid conflict resolution skills.
• Exceptional market-focused business judgment and strong strategic counselling skills.
• Strategic vision and creativity matched with hands-on tactical approach. Excellent judgment, extreme discretion, high ethical standards and flexibility in work hours.
• Proven ability to work effectively with business associations, strategic partners, customers as well as media.
• Excellent media relations skills with significant crisis and issues management experience. In-depth knowledge of Japanese media, the international business environment and US/Japan relations.
• Proven experience with digital communications.
• Superior communication, writing and presentation skills; ability to write strong executive speeches and articles for publication.
• Familiarity with Japanese culture required; fluent in Japanese and English languages, both written and spoken.
• The ability to think proactively and work collaboratively.
• Results-driven but also a strong bottom-line orientation.
• A tolerance for organizational complexity and a very strong team player.
• Ability to organize/prioritize many concurrent tasks in a fast-paced environment, maintaining keen attention to detail and follow-through.

Location:

The selected candidate will be required to work on-site (with some flex) at Boeing Japan’s Tokyo-office.

Relocation:

Relocation assistance is not a negotiable benefit for this position. Candidates must live in the immediate area or relocate at their own expense.

If necessary, employer is willing to sponsor local applicants' employment visa.

Other Job-related Information:

This requisition is for a locally hired position. Benefits and pay are determined at the local level and are not on Boeing US-based payroll.

Other details will be communicated at the interview, or in selection process.

Boeing is the world's largest aerospace company and leading manufacturer of commercial airplanes and defense, space and security systems. We are engineers and technicians. Skilled scientists and thinkers. Bold innovators and dreamers. Join us, and you can build something better for yourself, for our customers and for the world.

Relocation:

No relocation available

Export Control Requirement:

Not an export control position

Safety Sensitive:

This is not a safety sensitive position

Contingent Upon Award Program

This position is not contingent upon program award

Experience Level:

Manager - L

Job Type:

Regular

Job Code:

4A34ML (422)