Sr. Manager, Agency Customer Promotion

Posted:
12/22/2024, 12:29:58 PM

Location(s):
Shanghai, China ⋅ Shanghai, Shanghai, China

Experience Level(s):
Senior

Field(s):
Growth & Marketing ⋅ Sales & Account Management

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

该岗位负责营销员渠道客户开拓体系建设

岗位职责:

1、政策类产品客户开拓模式设计

(1)结合政策热点,根据不同客户群体进行需求分析,对接符合热点需求的异业合作资源,并规划迭代拜访场景体系,打造爆款场景

(2)设计客户开拓模式,并赋能营销员团队,提供标准化支持,助力拓客的顺利进行

2、企业开拓

(1)根据市场调研,针对政策类产品进行潜在企业客户分析,形成不同类型的企业客户画像

(2)建立分层分级的企业类客户开拓模式,并打通链路

(3)对接合适企业客户,搭建不同企业类型的具体合作模式

3、创新开拓模式

(1)基于大数据分析、企业客户分层体系和渠道调研,规划设计客户开拓与积累相关的方案

(2)开发创新实用的客户开拓工具,实现渠道获客、粘客和高客转化的效率提升

任职要求:

1、全日制本科及以上学历

2、5年以上寿险个险经验,对个险业务及客户经营的逻辑有深刻理解(同时具备前线和中台经验者优先)

3、良好的数据和实战案例的洞察能力

4、强烈的目标感

5、良好的组织协调、项目推进和授课演讲能力

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.