Do you want to impact the hardest working people in the world?

Then Jobber might be the place for you! We're looking for a Lifecycle Marketing Strategist to be part of our Marketing department.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want! 

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.

The team:

When it comes to telling the world about Jobber and moving new people through a funnel, Marketing is your department. They handle everything from spreading awareness, to answering “What’s Jobber?,” to getting new customers in the door, to turning those customers into Jobber advocates!

Lifecycle marketing is responsible for creating and advocating for best-in-class experiences that deliver the right message, to the right people, at the right time. We leverage automation and data to build highly personalized end-to-end experiences our customers want, need, and like to unlock revenue growth.

The role: 

Reporting to the Manager,  Lifecycle Marketing, the Lifecycle Marketing Strategist will be responsible for orchestrating our ideal customer experience. You will influence strategies for how we acquire, activate, retain, and expand users on all platforms. You will be accountable to supporting our Customer Referral and Review efforts and creating experiences that are mutually beneficial to both customers and Jobber, ultimately ensuring we’re effectively capturing revenue.

You will partner cross-functionally to optimize our customer journey, including all associated customer communications. In addition, you will run experiments to explore and validate new strategies for how we can effectively move our customers through the funnel. You will represent Lifecycle Marketing across the organization and be a steward for your area of focus across the business. 

Through your work with our  Lifecycle Marketers, Business Operations, Marketing, Sales, Success, Product, and Growth teams, you'll create great user experiences at scale and conduct experiments to discover what works.

The Lifecycle Marketing Strategist will:

• Own aspects of and support in the strategy and implementation of programs that effectively move customers through the customer journey.
• Map and audit end-to-end experiences to identify opportunities and critical issues.
• Develop and drive hyper-personalized multi-channel programs and experiments that deliver effective customer communications to the right customer at the right time.
• Use data and insights to identify opportunities for new campaigns or always-on programs, target segments, and personalization.
• Partner with a variety of stakeholders from Marketing, Growth, Business Operations, Business Analytics, Sales, and Customer Success to develop and deliver on shared goals.
• Establish and own a variety of metrics related to the different areas of the customer journey.
• Analyze data from various sources to identify impact, behaviours, and show we are incrementally learning with everything we do.
• Represent Lifecycle Marketing across the organization while helping to elevate the Lifecycle practice at Jobber.

To be successful, you should:

• Have direct marketing experience building highly personalized, customer programs and campaigns that deliver business results.
• Be able to see strategies all the way through to implementation and learn how to improve on it next, striving for best in class experiences.
• Be a strong communicator who can effectively share the story behind your work in ways that will resonate with the Jobber team, customers, and partners.
• Be able to digest ambiguous data, ask the right questions, communicate and action critical insights.
• Be passionate about delivering extraordinary customer experiences while simultaneously balancing  business objectives.
• Be highly collaborative and experienced in working with a diverse group of stakeholders across the organization to create and execute against shared goals.
• Be able to stay organized in a fast-paced environment.