Summary
 

Conducts primary/secondary market research, performs thorough statistical analysis of research data. Provides information in concise/well-written reports to assist in strategic/marketing plan. Manages major marketing/sales projects, makes recommendations on product enhancement/performance, market demographics, new market potential, sales predictions/goals. Prepares/analyzes statistical comparisons of industries/companies, makes recommendations to product line.

Description
 

Manages major marketing/sales projects. Projects may include promotional campaigns, conferences, and/or strategic planning. Develops/conducts primary market research related to competitors, industry analysis, customer analysis, market trends, portfolio analysis, product development, and other related topics. Builds and maintains strong relationships with external companies and vendors. Responsible for ensuring all activities align within the strategic plan, timeline, and budget.

Analyzes primary and secondary market research data and provides concise, well-written reports to members of management. Examines statistical data to forecast future market trends. Analyzes potential new market segments and competitors market demographics.

Provides primary input to the division's strategic plan and marketing plan. Makes recommendations on product development/enhancement, distribution channel strategies, and positioning against competitors.

Analyzes customer satisfaction/dissatisfaction with products and processes, which may include pre and post campaign or conference feedback. Leads the marketing and sales team into focused goals and projects and develops annual marketing plan.

Required Education: Bachelor's

Required Work Experience: 3 years market research and analysis and strategic planning.

Required Skills and Abilities: Strong knowledge of primary and secondary research techniques. Strong knowledge of marketing principles and techniques. Strong project planning and analytical/critical thinking skills. Excellent verbal and written communication skills. Ability to handle confidential or sensitive information with discretion. Demonstrated proficiency in spelling, punctuation, grammar skills.

Required Software and Other Tools: Microsoft Office.

Preferred Education: Bachelor's degree- Business Administration

Work Environment: Typical office environment. Work may involve travel.

 

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BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains Affirmative Action programs to promote employment opportunities for minorities, females, disabled individuals and veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations.

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