Job Title: Trade Marketing Manager – DIY Consumer Products (STANLEY FATMAX & Black & Decker Power Tools and Outdoor)
Location: United Kingdom, Slough
Company: Stanley Black & Decker

About Us:

Stanley Black & Decker is a world-leading provider of tools, storage, and innovative consumer products. Our iconic brands, including STANLEY FATMAX and BLACK & DECKER, empower DIY enthusiasts and professionals alike to create and build with confidence. We are dedicated to delivering high-quality, reliable, and innovative products that inspire creativity and enhance everyday projects.

We are seeking an enthusiastic and results-driven Trade Marketing Manager to lead trade marketing initiatives for our DIY Consumer Products category, focusing on the STANLEY FATMAX and Black & Decker brand Power Tools and Outdoor products. This pivotal role will drive brand visibility, customer engagement, and sales performance across key retail and e-commerce channels in the UK market. The ideal candidate will have a strong background in trade marketing, a passion for the DIY consumer products sector, and the ability to execute impactful marketing strategies.

Key Responsibilities:

Strategy Development and Execution:

• Develop and execute strategic trade marketing plans for the STANLEY FATMAX and Black & Decker branded Power Tools and Outdoor products, aligning with overall business objectives.
• Collaborate closely with sales, product management, and brand marketing teams to create integrated promotional strategies that drive sales growth and market share.
• Identify market opportunities and trends within the DIY consumer segment to inform strategic decisions and enhance brand positioning.

Trade Promotions and Campaigns:

• Plan and manage trade promotions tailored to DIY consumers, ensuring seamless execution across retail and e-commerce channels.
• Coordinate with internal and external stakeholders to deliver best-in-class marketing campaigns and in-store activations.
• Monitor and analyse promotion effectiveness, providing insights and recommendations to improve ROI.
• Build and maintain strong relationships with retail partners and key commercial teams to ensure alignment on marketing objectives and initiatives.
• Develop joint business plans with retail partners to maximize brand presence and sales performance.
• Conduct regular visits to retail locations to assess execution quality, gather consumer insights, and identify opportunities for improvement.

Market Analysis and Reporting:

• Conduct market research to gather insights on DIY consumer behaviours, competitor activities, and industry trends.
• Analyse sales data and market intelligence to evaluate the effectiveness of trade marketing activities and identify growth opportunities.
• Prepare regular reports and presentations for senior management, highlighting key findings and strategic recommendations.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience in trade marketing, preferably within the DIY consumer products or power tools industry.
• Strong understanding of the UK retail landscape, particularly within the DIY and home improvement segments.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Highly organised, detail-oriented, and capable of managing multiple projects simultaneously.
• Creative thinker with a proactive approach to problem-solving.
• Full UK driving licence.

Why Stanley Black & Decker:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and inclusive work environment.
• The chance to work with iconic brands and innovative products in the DIY consumer products sector.

If you are a motivated and strategic marketing professional with a passion for driving business growth in the DIY consumer products category, we invite you to apply for the Trade Marketing Manager position at Stanley Black & Decker. Join us in empowering DIYers to bring their creative visions to life and make a lasting impact on the home improvement industry.

Stanley Black & Decker is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.