About The Role 
 
The Director of Content Social will lead a team of creative, strategic and community-focused marketers, who are daily interpreting brand needs, and finding creative ways to activate on social. This team keeps a very close eye on pop culture, trends and content innovation. The ideal candidate must have strong leadership, communication and influencing skills, with the ability to be flexible and nimble, regularly pivoting in new directions based on the brand’s evolving needs and the current cultural context. 
 
What You'll Do 
 

• CONTENT: Build and evolve our social content across all existing social channels 

• Lead strategic planning of owned and paid social for consideration and awareness audiences across all brand and product campaigns, considering platform, story type and customer journey 

• Build relationships with CFT business partners and align on social media plans for more impactful launches. 

• Own relationship with social content agency partners, implementing and evolving our social playbook 

• Ensure the seasonal milestones and process account for social needs 

• Lead social strategist team to ensure content is on brand (look & feel and tone of voice), platform-appropriate and brand-building. 

• Influence seasonal brief to ensure social media first content (paid awareness, consideration and organic) is concepted at the beginning of the season. 

• Oversee seasonal content plan and calendar. 

• Develop strategies to acquire new customer demographics while keeping our current audience engaged; grow follower count and increase engagement rate. 

• Partner across marketing to ensure creative briefing approach is considered and thoughtful 

• CREATORS: Drive creator selection and oversee agency relationships. 

• Partner closely with the Affiliate team. Be aware and influence their seasonal plans 

• CFT: Regularly communicate strategy, seasonal plans and manage incoming requests from cross-functional partners 

• REPORTING: track KPIs across paid & organic tactics. Provide actionable insights and next steps  

• Perform tests, competitive analysis and social listening to identify trends and consumer need gaps 

• PROCESS: Define and implement an internal and external process with the intention to work efficiently and achieve the best output. 

Who You Are 

• 15 years experience in a social media or relevant roles, ideally in editorial and/or e-commerce retail environments  

• Finger on the pulse of pop culture and Internet culture. 

• Brand experience is preferred, and agency experience is a plus 

• Passion, In-depth knowledge, understanding and experience with all social media platforms  

• Demonstrated success building communities in the social space  

• Strong visual eye and copy skills to partner with creative and editorial to bring Target brand to life in ways that create community, provide value and/or entertainment  

• Pre-existing relationships with social media platforms, potential partners/influencers, agencies, videographers and photographers a plus  

• Experience with reporting and analytics tools  

• Must be able to adapt with changing priorities, possess outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines  

• Proficient in Microsoft Office and other organization and collaboration platforms  

• Solutions first mindset with willingness to explore and roll-up sleeves to ensure team success  

• Strong presentation, communication, writing and collaboration skills  

• Team driven attitude and passion for learning  

• Strategic thinker with excellent time and project management skills