Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Position Overview

As the Sr Manager, CRM Operations Lead you will be responsible for overseeing all aspects of email operations within Yahoo to support the business objectives of our verticals and their products.

This role requires a blend of strategic thinking, technical expertise, and team leadership to ensure the successful execution of email and push marketing campaigns, newsletters, optimization of email performance, and maintenance of email infrastructure. You will collaborate closely with cross-functional teams to drive CRM initiatives, enhance deliverability, and uphold industry best practices.

Key Responsibilities:

• Strategy Development: Develop and implement CRM strategies aligned with organizational goals, audience segmentation, and customer journey mapping.

• Campaign Management: Oversee the end-to-end execution of email campaigns, including planning, scheduling, segmentation, targeting, and A/B testing to maximize engagement and conversion rates.

• Performance Analysis: Monitor and analyze email performance metrics such as open rates, click-through rates, conversion rates, and ROI. Identify insights and opportunities for optimization.

• Deliverability Management: Ensure high deliverability rates by managing sender reputation, email authentication, ISP relationships, and compliance with anti-spam regulations.

• Email Automation: Implement and optimize email automation workflows, drip campaigns, and triggered messages to nurture leads and drive customer retention.

• Technical Oversight: Collaborate with IT and/or email service providers to maintain and optimize email infrastructure, troubleshoot technical issues, and implement enhancements.

• Data Management: Ensure data integrity and accuracy within email marketing systems, manage subscriber lists, and comply with data privacy regulations (e.g., GDPR, CAN-SPAM).

• Team Leadership: Lead and mentor a team of email operations managers/specialists, providing guidance, training, and support to foster professional growth and maximize team performance.

• Collaboration: Work closely with marketing, design, content, and analytics teams to align email marketing efforts with broader marketing initiatives and ensure cohesive messaging and branding.

• Continuous Improvement: Stay abreast of industry trends, emerging technologies, and best practices in email marketing. Drive continuous improvement initiatives to optimize processes and enhance campaign effectiveness.

Qualifications

• 7+ yrs of proven experience in email marketing, with a focus on email operations, campaign management, and deliverability.

• Leadership experience, with a track record of leading and developing high-performing teams.

• Proficiency in email marketing platforms (e.g., Epsilon, Salesforce Marketing Cloud, Zeta Global), marketing automation tools, and analytics tools.

• Demonstrated experience in revamping and optimizing production and implementation processes, including cross-functional collaboration, workflow automation, quality assurance, iterative improvement, and performance measurement.

• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

• Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

• Technical expertise in HTML/CSS, email coding best practices, and email deliverability protocols.

• Familiarity with email compliance regulations (e.g., CAN-SPAM, GDPR) and best practices for permission-based marketing.

• Excellent communication skills, both written and verbal, with the ability to collaborate effectively across teams and communicate complex concepts clearly and concisely.

• Creative problem-solving skills and a proactive mindset, with a passion for driving innovation and continuous improvement in email marketing strategies and operations.

• Bachelor's degree in marketing, management information systems, communications, business, or related field (Master's degree preferred); or equivalent experience

#LI-BD2

The material job duties and responsibilities of this role include those listed above as well as adhering to
Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting
trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $105,750.00 - $220,000.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.