Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear.
The Director of CRM reporting into the Sr. Director of CRM and Analytics will own the customer file, email & SMS marketing including developing and driving strategy, executing, and analysis of overall email & SMS campaigns, and retention strategies to drive LTV across an omni-channel business. This role will act as the functional expert regarding best practices for all CRM, email and SMS touchpoints within the company. Goals include engaging customers with targeted messages across their life cycle stage to increase conversion rates, revenue, and customer lifetime value.
Please note that this role requires to be onsite four days a week.
Good American engages in company-wide initiatives to enhance social and environmental performance, including sustainability training, DEI training, volunteering, and involvement in internal committees.
WE ARE B CORP CERTIFIED!!!
As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.