Location(s): Karnataka, India ⋅ Bengaluru, Karnataka, India
Experience Level(s): Mid Level ⋅ Senior
Field(s): Growth & Marketing
About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.
Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win
Pyramid overview
Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Team Overview
Target Creative is the in-house creative agency dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.
Position Overview
As a Copywriter, you’ll create innovative and effective digital content for Target.com and email marketing. This includes both editorial and promotional copy, written in the Target brand voice and balanced with a clear, concise, easy-to-navigate approach. You’ll be asked to merge consumer insights/data with creative best practices, and to quickly adapt to shifting priorities. You’ll need to stay up-to-date on emerging trends and innovations in digital marketing/ecommerce, and of course, ensure the accuracy of your copy. Copywriters work within Target Creative, Target’s in-house creative department.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About you:
Four-year college degree and/or equivalent work experience • 4-7 years of copywriting experience, digital/ecommerce copywriting experience preferred • Knowledge of ecommerce and digital marketing best practices • Ability to tailor your writing to a specific brand voice • Ability to work quickly to meet deadlines • Portfolio of samples showcasing creative work