Category Manager

Bogota, Colombia

Hybrid

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Category Manager you’ll be part of our Marketing team.  In this role you’ll get to:  

• Develop and execute category strategies, presenting recommendations and strategic direction to senior stakeholders.
• Lead product development initiatives, guiding NPD alignment, prioritizing projects, and managing product life cycles—including launch plans, performance tracking, and SKU optimization.
• Analyze market intelligence and competitive positioning to identify growth opportunities and inform go-to-market plans.
• Collaborate cross-functionally with brand, sales, channel, and regional teams to ensure operational alignment and successful product launches.
• Oversee category financials, including budget recommendations, margin analysis, and profitability improvements.
• Maintain dashboards and performance reporting for KPIs, facilitating business reviews and process improvements.
• Deliver category education and communicate strategies to internal and external audiences, acting as the primary point of contact for product launches.
• Own the Category performance reporting including Monthly and Quarterly Business Reviews, IBP Process, etc.
• Lead data-driven recommendations to improve margin, mix, and category profitability
• Communicate strategy with cross-functional teams (sales, brand, product, channel) and act as point of contact for product launch
• Lead operational alignment across team (supply chain, manufacturing, marketing) to ensure product availability and readiness are timely and effective.
• Coordinate with regional (EMEA/ANZ, ASIA and US) teams on product development initiatives, marketing strategy, and life cycle management opportunities

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Product Experience
• Commercial Experience
• Brand & Comms Experience
• Financial Acumen
• Excellent Time Mngmt & Attention to Details
• Strong Presentation & Communication Skills (internal & External)
• Innovation & Analytical Thinking
• Ability to approach the market with humility
• Being data driven
• End-user and demand space-centric approach
• Thrives in a fast-paced ambiguous environment
• Positive attitude & follow through on commitments
• Adept at working with digital marketing and sales channels to maximize product visibility and drive sales
• Fully bilingual in English and Spanish, Portugues is a plus
• Occasional travel required (10%)

The Details:

You’ll receive a competitive salary and a great benefits plan.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-MV1

#LI-Hybrid

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.