Work Flexibility: Hybrid

Who we want

· Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.

· Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.

· Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.

· Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

· Knows the market positioning and strengths/weaknesses of key competitors.

· Locates key recipients of marketing intelligence and information

· Describes the offerings of a product line and their primary features.

· Identifies critical customer needs and preferences.

· Advocates on the customer's behalf.

· Seeks help to support dissatisfied customers beyond own span of control.

· Contributes specific analyses to aid in the construction of the marketing plan using the marketing plan template

· Collaborates in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.

· Provides metrics and updates back to the larger group on applicable individual segments of the process.

· Responsible for achieving a budget target.

· Explains the various purposes and uses of budgets.

· Lists essential elements of a budget.

· Lends support and analytical help in segmentation work.

· Works proactively with market research to collect customer insights for segmentation, targeting and positioning

· Identifies major initiatives, key issues, and benefits of product positioning.

· Identifies factors that influence marketing strategy and positioning.

· Identifies useful reasons to believe from the value proposition

· Collaborates in the development of the target audience description.

· Identifies whether a product or brand name is a true product or portfolio (a brand that reflects the customer perspective).

· Able to assess alignment of specific company projects or initiatives to the core competence. Evidence Generation

· Identifies key elements of the Value Proposition that require evidence.

· Applies clinically proven claims to existing marketing programs.

· Can generate alternative category definitions for the product or portfolio.

· Identifies whether a business goal meets SMARTI criteria.

· Prioritizes marketing initiatives appropriately given product or portfolio goal and metric.

· Defines each of the four customer groups of the product or portfolio: non-users, exclusive users, competitive users and multi-brand users.

· Identifies each of the Big Picture strategic quadrants.

· Develops an operational customer definition for the product or portfolio, including attitudes and behaviors.

· Identifies basic sales channels used by the organization.

· Cites examples of sales channels for specific products, services or customers.

· Applies market data, uses planning tools, and seeks expert opinions when analyzing channel strategies.

· Is the Subject Matter Expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]

· Familiar with the field sales structure and the role of sales in the overall marketing mix.

· Gathers information for documents such as presentations, proposals or product guides.

· Demonstrates product features or applications to sales team or prospective clients.

· Incorporate new products into ongoing sales/medical education curriculum

· Supports the on-label use and promotion of all products.

· Describes the concepts and importance of sales forecasting.

· Able to translate a product forecast into a product demand plan.

· Follows an organization's sales forecasting standards.

· Assists in estimating sales trends in the market.

· Identifies goals and objectives of effective supply chain management.

· Identifies factors that influence marketing strategy and positioning.

· Can conduct financial analysis for pricing (contribution, breakeven, profit pool calculations)

· Understands the various types of communications objectives.

· Identifies internal or external publications and sources of information that are relevant to the organization.

· Identifies the various types and formats of communication that are commonly used outside of the organization.

What you need

· Bachelor’s degree required

· MBA preferred

· 2+ years of work experience required

· 2+ years medical device or marketing experience preferred

· Excellent presentation and interpersonal communications skills

What We Offer

· A winning team driven to achieve our mission and deliver remarkable results

· Quality products that improve the lives of customers and patients

· Ability to discover your strengths, follow your passion and own your own career

Learn more about Stryker: https://www.stryker.com/

Learn more about Mako: https://www.stryker.com/us/en/portfolios/orthopaedics/joint-replacement/mako-robotic-arm-assisted-surgery.html

Travel Percentage: 40%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.