Analyst, Trade Marketing

Posted:
8/23/2024, 3:49:12 AM

Location(s):
Bogota, RAP (Especial) Central, Colombia ⋅ RAP (Especial) Central, Colombia

Experience Level(s):
Junior ⋅ Mid Level

Field(s):
Growth & Marketing

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

This role is responsible for coordinate the implementation of the Affiliate Marketing Strategies for Andean and the Caribbean Regions; supporting the company’s revenue growth in Affiliates sales.

  • Responsibilities
  • Coordinate the execution of campaigns for the basic and premium business, with the objective of driving subscriber acquisition, authentication, and retention;
  • Execute sales force training and incentive plans with our partners;
  • Manage marketing budgets according to each partner's investment planning.
  • Maintain constant communication with clients to promote activities and monitor investments;
  • Work closely with internal partners to leverage synergistic marketing opportunities;
  • Use data, analytics, and insights to measure marketing effectiveness and drive decision making;
  • Effectively build and maintain strong alliances in the organization, managing multiple stakeholders.

  • Qualifications & Experience:
  • More than 3 years of experience in administrative, marketing or business development roles, interacting with sales departments;
  • Bachelor’s degree in business administration, Marketing, Industrial Engineer, or related fields;
  • Analysis, management, and understanding skills of the creative, commercial, and marketing process;
  • Ability to work in challenging environments, results-oriented and teamwork.
  • Essential:
    • English language writing, reading, and speaking fluently;
    • ⁠Microsoft Office knowledge. And ability to make presentations;
    • ⁠High communication and costumer-oriented skills;
    • Ability to communicate effectively with team members and non-team members;
    • General knowledge of digital marketing (display, rich media, search, VOD, direct video, mobile, pay social...) and digital campaigns (media ideation and planning, optimization, and performance analysis).
  • Desirable:
    • General knowledge of the entertainment industry, advertising sales and distribution (Pay TV -Basic and Premium-, and digital streaming platforms);
    • Working experience with different cultures and markets in Latin America;
    • Knowledge and experience in administrative systems: SAP and ARIBA;
    • Demonstrated strategic capacity, from concept to final execution;
    • Ability to think differently and “outside the box”;
    • Very good analytical skills are required to manage budgets and other types of quantifiable information;
    • Ability to work effectively in changing environments;
    • Be able to multitask and prioritize.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/  along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [email protected].