Posted:
11/19/2024, 8:07:50 PM
Location(s):
Karnataka, India
Experience Level(s):
Senior
Field(s):
Growth & Marketing
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.
Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win
Fueling the continued success of one of the world’s most beloved and
recognized brands is a distinctly capable, creative and innovative
Marketing organization. Target Marketing is well known for inspiring
and surprising guests, and we pride ourselves on connecting them to
the products and experiences they expect and deserve from Target. We
study our guests to discover new needs and insights, and then craft
every interaction to build brand love. We are market experts who insist
on a clear and cohesive understanding of our guests, guest segments
and behaviors, business objectives, strategies and tactics, overcoming
obstacles and measuring success. Our commitment to partnering both
internally and with external agencies gives us a wide range of
capabilities, from award-winning creative work to exciting and unique
promotional marketing. Leveraging our collective assets and fostering a
healthy, supportive and open team culture, we deliver a holistically
gratifying experience that guests can only get at Target.
Target in India Marketing delivers differentiating yet relevant
marketing communication solutions across channels operating as an
integrated ONE global team and it strives to bring excellence every
time in how they create, connect and collaborate.
A role with Target in India Marketing is an opportunity to work with
some of the best in the business for marketing, strategy & digital and
you’d lead/contribute to work that connects to millions of guests. Your
influence will drive sales and grow brand love through work that’s
guest-centric, on brand, category relevant and channel focused.
About This Opportunity
As a Sr, Creative Strategist, you will synthesize qualitative and
quantitative research into cultural, competitive, and human truths that
build to powerful insights and inform creative solutions. You will connect
and collaborate with partners across marketing, media, and creative to
develop comprehensive strategies that deliver on enterprise business
goals and objectives. You will support channel specific deliverables within
broader seasonal, brand campaigns, and internal strategic initiatives
ranging from branding to events, ensuring coordinated and cohesive
messaging that connects with our guest and team members and inspires
desired behaviors. You will be responsible for authoring assignment briefs
that clearly communicate channel specific needs, broader strategic
considerations, the job to-be-done, and supporting research and context.
Core responsibilities of this job are described within this job description.
Job duties may change at any time due to business needs.
Roles and Responsibilities
Use your skills, experience and talents to be a part of ground-breaking
thinking and visionary goals. As a Sr. Creative Strategist, you'll:
1. Understand Guest and Business needs through Secondary
research
2. Unearthing and Compiling Guest insights relevant to the category
or body of work
3. Understand and convert Marketing and Business needs into a
Creative Brief Document that will help Creative Teams build a
compelling creative output
4. Working with Cross Functional Teams to understand success
metrics
5. Understand campaign results and business results to suggest
changes required to the creatives
6. Co-lead resource and creative assignments, operationalize
creative capabilities to support the business and drive growth
7. Review & analyze campaign requirements with Cross functional
teams
8. Contribute to various phases of end-to-end process as Creative
Strategy expert
9. Maintain deep digital expertise in assigned businesses/categories
10. Be a thought leadership in your area of expertise and have
the ability to closely work with and drive the team towards
superior creative output
11. Contribute towards process improvements, documentation
of processes, standards and guidelines
12. Apply problem solving skills and think critically to create
opportunities for innovation
About you:
Four year college degree
6 -8 years experience in brand strategy, creative strategy, account
planning, digital marketing planning, marketing planning, design
thinking or e-commerce
Strategic thinker with experience synthesizing information to
generate actionable insights
Passionate about understanding emerging social, cultural, and
industry trends.
Strong conceptual thinker
Compelling writer and presenter
Ability to author clear, concise, and inspiring creative briefs
Excellent oral and written communication skills
Strong organization skills
Ability to develop strong relationships
Ability to facilitate and clarify project expectations, objectives, and
deliverables
Demonstrated ability to effectively navigate ambiguity
Ability to manage multiple projects in a fast-paced environment
Benefits
Eligible team members will receive one of the best earnings packages
anywhere, including competitive pay, all-around insurance coverage,
401(k), flexible scheduling, training and development and many other
perks and benefits. Target is an Equal Employment Opportunity Employer
and is a drug-free workplace
Useful Links-
Life at Target- https://india.target.com/
Benefits- https://india.target.com/life-at-target/workplace/benefits
Culture- https://india.target.com/life-at-target/diversity-and-inclusion
Website: https://www.target.com/
Headquarter Location: Minneapolis, Minnesota, United States
Employee Count: 10001+
Year Founded: 1962
IPO Status: Public
Last Funding Type: Post-IPO Equity
Industries: Communities ⋅ E-Commerce ⋅ Retail ⋅ Shopping