Sr Project Management Analyst

Posted:
10/8/2024, 10:49:32 AM

Location(s):
Karnataka, India

Experience Level(s):
Senior

Field(s):
Business & Strategy

  • About Us:

    As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

    Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.

    Pyramid Overview:

    At its core, Roundel is about using Target’s rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love. That moment when guests are prepping for their Target run and see exactly the right online offer at just the right time? That’s Roundel. It works on Target’s platforms, like Target.com and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (think: Pinterest, PopSugar and NBC Universal). We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guests’ digital journey.

    At its core, Roundel is about using Target’s rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love. That moment when guests are prepping for their Target run and see exactly the right online offer at just the right time? That’s Roundel. It works on Target’s platforms, like Target.com and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (think: Pinterest, PopSugar and NBC Universal). We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guests’ digital journey.

    As a Sr. Project Management Analyst, Marketing (Roundel) you will operate at the intersection of your team and the business. At the core you are expected to lead projects at category level or deliver to business objectives working alongside with your team. You will be helping further Target’s strategies in playing a key role with great execution. You will be performing your role with minimal direction. You are expected to have a very good understanding of your functional area and design “how” creative work is accomplished by planning, organizing, managing and executing project plans/processes in addition to serving as the single point of contact & relationship manager for cross-functional teams (CFT).

    As a Sr. Project Management Analyst, Marketing (Roundel), you will:

    • Program manage Roundel campaigns throughout the creative strategy execution lifecycle
    • Act as the primary liaison between US Client Management team & Target in India Marketing CFT teams (Copywriting, Art Direction, User Experience, Quality Assurance, Accessibility, Media Operations, Media Trading & Optimization, & UI Engineering) and lead projects thru the entire concept & activation phase
    • Lead communication management and associated processes with internal stakeholders
    • Lead resource and program assignments, operationalizing creative capabilities to support the business and drive growth
    • Review & analyze campaign requirements, assess campaign creative feasibility, conduct campaign/creative briefing meeting, facilitate ideation and brainstorming sessions
    • Be a thought and execution leader in marketing/advertising area and have the ability to drive the teams towards superior creative solutioning and campaign activation
    • Setup operational aspects of campaign & ensure that the creative fulfills guest experience & business objectives
    • Monitor & control the transition of campaign creatives / projects in each milestone
    • Recommend testing strategies from a creative solutioning POV with the goal of driving better outcomes for clients and increased guest engagement.
    • Create & maintain appropriate documentation, prepare & share status reports / dashboards to appropriate stakeholders at set intervals
    • Lead creative project management process optimization, documentation of processes, standards and guidelines
    • Maintain deep digital expertise in assigned businesses/categories
    • Elevate team expertise by leveraging industry trends to influence and evolve team.
    • Lead special projects which could either be self-identified or assigned
    • Be required to work during US Day time (CST) for certain period in the year

    About you:

    • 9+ years total experience with 5+ years as Creative Project Manager/ Account Manager /Client Servicing in the Digital space with ability to manage and execute multiple projects
    • Experience with a large marketing / advertising firm or directly with a corporation
    • Ability to manage and execute multiple projects at the same time
    • Exposure to multichannel marketing creative & communication
    • Exceptional communication skills across all settings, ability to tailor message as appropriate
    • Resourceful and able to work independently on filling in gaps of information
    • Graduate in any discipline (preferably Communication Management) or equivalent
    • Able to demonstrate flexibility in approach and adapt to changing priorities and requirements
    • Has curiosity and drive for seeking and promoting new ideas, in combination with solid business judgment
    • Exposure to team management is an added advantage